Responsibilities

• Lead logo identity development from brief through delivery — primary marks, sub-brands, lockup systems, and the rationale that holds the system together
• Architect brand systems end-to-end: define the standards for typography, color, iconography, photography direction, and imagery that scale across print, digital, and environmental applications
• Own brand guideline development — building documents that are strategic, comprehensive, and written to be used by designers, partners, and vendors — not filed away
• Establish how brand identity extends into 3D, motion, and video: concept and art direct across these channels, setting the creative standard for the team
• Lead concepting for OOH, experiential, and environmental activations — translating brand systems into spatial and large-format contexts
• Curate photography and imagery direction: develop art direction standards and creative briefs that keep visual output consistent across brand and commercial contexts
• Apply brand systems thinking to commercial work — across brand touchpoints and visual frameworks that feed into print, packaging, campaign layout, paid media, marketing, and email
• Contribute brand strategy copywriting: naming, messaging frameworks, brand voice guides, and positioning language in partnership with copy and strategy leads.

Requirements

• 4-7 years of experience in brand identity design, brand systems, or related creative field.
• Expert-level proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) — works directly in production files, not just at the concept level.
• Strong working knowledge of motion and 3D tools (After Effects, Premiere, Cinema 4D, or equivalent)
• Hands-on execution strongly preferred.
• Genuinely motivated by business outcomes. You care that your research leads to better conversion, not just better-looking decks.
• Proven track record authoring brand guidelines and making system-level decisions, not just applying standards set by others.

Preferred

• Agency, consultancy, or fast-paced in-house experience managing multiple brand identities and campaigns simultaneously — ideally across franchise, multi-location, or licensed brand environments
• Background in packaging design — dieline familiarity, print spec awareness, or retail and CPG production context
• Experience applying motion design or video tools (After Effects, Premiere, Cinema 4D, Blender, Keyshot, or equivalent) with a desire to grow in that direction
• Familiarity with Figma for design systems documentation or digital handoff workflows

Benefits

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays