Responsibilities

• Help steward the Fitch Ratings brand, governing guidelines, standards, and asset management at scale
• Develop and maintain brand and product-level messaging frameworks that align marketing, commercial, and communications teams around a single, compelling narrative
• Support marketing teams with branded paid campaigns across digital, programmatic, social, and content channels to drive awareness, consideration, and market preference
• Build brand measurement frameworks that correlate brand health and lift to performance marketing signals — including pipeline, conversion, and revenue
• Develop and evolve Fitch Ratings' long-term brand strategy, including brand architecture in partnership with Fitch Group peers
• Partner with Design, Creative, Digital, Media, and Commercial teams to ensure brand thinking is embedded across all integrated marketing programs
• Apply market conditioning strategies and manage third-party brand research and assessment programs to track and demonstrate long-term brand equity growth market wide and with key ICPs.

Preferred

• 8+ years of experience in brand strategy, brand management, or integrated marketing, with demonstrable experience leading or supporting brand change and branded campaigns
• Experience developing or evolving brand architecture in a B2B or multi-brand portfolio environment, including corporate brands, sub-brands, and product brands, ideally in a regulated or financial services context
• Proven ability to contribute to building and governing brand standards, visual identity systems, and messaging frameworks at scale, working closely with creative and design leaders and third parties.
• Experience working at or closely with an advertising or creative agency on branding or rebranding programs; experience servicing financial services clients strongly preferred
• A hands-on, end-to-end approach, with the ability to act as an independent contributor, while balancing longer-term, strategic initiatives with wider stakeholder groups.
• Track record connecting brand investment to business outcomes through both brand tracking and performance marketing metrics
• Familiarity with AI-powered tools for brand intelligence, audience research, brand monitoring, or content optimization, and a clear point of view on how AI can enhance brand strategy, messaging development, and measurement
• Strong program management and senior stakeholder presentation skills
• Familiarity with DAM platforms
• Experience with brand architecture, taxonomies, third-party brand research, and market conditioning programs a strong advantage