Financial Services Content Copywriter (6 Month Contract) at Hightower Advisors | USA | $40/hr – $43/hr

Hightower Advisors

Financial Services Content Copywriter (6 Month Contract)

USA (Hybrid)

$40/hr – $43/hrMid Level3+ years expContract

Posted 6 weeks ago

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Job Summary

Own content and SEO driven marketing output for financial services audiences, balancing technical SEO, AI enabled search surfaces, and high volume article production to drive engagement and leads.

Own content engine across blogs, landing pages, and campaigns with tight alignment to business goals, SEO, and compliance.
Lead optimization of landing pages, paid copy, and assets while collaborating with performance marketing to boost rankings, traffic, and conversions.
Focus on audience research and persona coverage to tailor content for retirees, executives, and high net worth individuals across search and AI discovery channels.

Job Description

This role will be responsible for executing content across blogs, landing pages, paid media, and website experiences.
You will leverage SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) best practices to ensure content performs across traditional search engines and AI-powered discovery platforms.
Plan and execute performance marketing campaigns across paid digital channels
Write and publish approximately 10+ high-quality blog articles per week, that are aligned to business objectives and search demand
Research client personas such as retirees, corporate executives, small business owners, high-net-worth and ultra-high network individuals, individuals in transition and more, among others and cover financial services topics related to those audiences as needed
Create compelling landing page copy that improves engagement and conversion rates
Develop paid advertising copy across Google Ads, LinkedIn, Meta, display, and retargeting campaigns
Refresh, expand, and optimize existing blog content to improve rankings, traffic, and lead generation
Create website copy, lead magnets, email nurture content, and other marketing assets as needed
Ensure all content aligns with brand voice, compliance requirements, and audience needs

Hightower Advisors

4.0 Glassdoor

Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations and family offices, as well as 401K consulting and cash management services to corporations. Hightower’s capital solutions, operational support services, size and scale empower its vibrant community of independent-minded wealth advisors to grow their businesses and help their clients achieve their vision of “well-th. rebalanced.” Based in Chicago with advisors across the U.S., the firm operates as a registered investment advisor (RIA). Learn more about Hightower’s collaborative business model at www.hightoweradvisors.com.

Founded in 2008

Chicago, Illinois, USA

622 employees (38 in marketing)

www.hightoweradvisors.com

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