Responsibilities

• Lead annual planning, budgeting, forecasting, and monthly financial reporting for the Marketing organization.
• Manage and analyze marketing-driven pipeline, bookings, conversion rates, and other topline growth metrics to assess performance against plan and guide investment decisions.
• Partner with Marketing and Sales Operations to improve visibility into funnel health, campaign impact, pipeline quality, and conversion performance.
• Monitor funnel progression across key stages, including lead generation, MQLs, SQLs, opportunities, pipeline creation, velocity, and conversion rates.
• Identify funnel gaps, leakage points, and performance trends to highlight where marketing programs are accelerating growth or require corrective action.
• Partner with Marketing leaders to evaluate investments, spending priorities, business cases, and resource allocation decisions.
• Analyze marketing spend, performance trends, and ROI to identify opportunities to improve efficiency and growth impact.
• Develop financial models, scenario analyses, and executive reporting to support strategic initiatives and decision-making, highlighting key risks, opportunities, and business performance insights.
• Drive process improvements that enhance forecasting accuracy, investment visibility, and the connection between marketing spend and growth outcomes.
• Partner across Finance and Marketing to identify and implement AI-driven solutions that enhance decision-making, automate manual processes, improve data insights, and increase operational efficiency.

Requirements

• Bachelor's degree in Finance, Accounting, Business, or a related field.
• 5+ years of experience in FP&A, Strategic Finance, or related finance roles.
• Strong financial modeling, forecasting, and analytical skills.
• Experience supporting Marketing or GTM functions.
• Proficiency with ERP systems and FP&A platforms such as SAP, NetSuite, Adaptive, or Anaplan.
• Experience analyzing pipeline, bookings, funnel conversion, demand generation performance, and other topline growth metrics strongly preferred.
• Power BI proficiency and experience with business intelligence tools preferred.
• Experience collaborating with BI and Data Analytics teams preferred.
• Experience leveraging AI-enabled technologies to enhance finance processes and insights preferred.
• Strategic thinker with the ability to connect financial metrics to business drivers and translate insights into action.

Preferred

• Power BI proficiency and experience with business intelligence tools preferred.
• Experience leveraging AI-enabled technologies to enhance finance processes and insights preferred.
• Experience collaborating with BI and Data Analytics teams preferred.
• Experience with AI-enabled technologies to enhance decision-making and automation preferred.

Benefits

• bonus eligibility
• a comprehensive benefits package