Responsibilities

• Develop and execute localized marketing plans to drive brand awareness, trial, and consumer engagement.
• Identify, plan, and manage experiential marketing opportunities, including events, festivals, sampling programs, and partnerships.
• Train and oversee brand ambassadors, ensuring consistent messaging and proper brand representation in alignment with brand standards.
• Build relationships with local influencers, community partners, and event organizers to extend brand presence.
• Manage the point of sale and trade marketing programs to support sell-in and sell-through, including promotions, POS materials, and merchandising displays.
• Collaborate with the sales team to identify priority accounts and tailor programs for key retail partners.
• Manage the ordering and procurement of POS materials, ensuring timely delivery and brand compliance.
• Track, measure, and optimize trade programs and event activations to maximize ROI.
• Partner with sales, marketing, and operations teams to ensure seamless execution of field and trade initiatives.
• Provide market feedback to inform product development, pricing, and positioning strategies.

Requirements

• Experience: 4-6 years in field marketing, trade marketing or brand activation preferably in the beverage, hospitality and/or CPG industries.
• Education: Bachelor’s degree in Marketing, Business or related field (or equivalent experience)
• Strong project management and organizational skills
• Excellent interpersonal and communication abilities.
• Data-driven mindset with the ability to measure and analyze campaign performance.
• Proficient in Microsoft Office Suite, Google Workspace and CRM tools; familiarity with VIP iDig and industry standard software is a plus.
• Willingness to travel (30-50%) for events, retail visits and market activations.
• Ability to lift and transport event materials (up to ~50lbs)