Responsibilities - Collaborate with Regional Managers of Operations to identify office-level marketing priorities and align them with business goals, ultimately leading the development and execution of customized marketing plans - Lead monthly regional calls and quarterly strategy sessions to review performance, adjust tactics, and maintain progress on established marketing plans - Communicate digital and direct mail marketing strategies and performance insights clearly and collaboratively, ensuring alignment with operational goals - Analyze patient visit data and office performance metrics to identify high-opportunity offices for targeted campaigns - Develop and deploy localized marketing strategies that address specific operational challenges and growth opportunities - Manage marketing spend within defined budgets, ensuring efficient allocation of resources to maximize ROI - Conduct quarterly visits to supported offices, focusing on opportunity offices identified through performance reporting and analytics - Deliver post-visit reports summarizing findings, actions taken, and next steps for each office visit or engagement - Foster strong, trust-based relationships with Operations partners and supported doctors, acting as a strategic advisor and marketing advocate - Guide partners toward self-serve resources when applicable, using sound judgement to determine when to empower them with tools versus when to provide direct support - Build credibility through consistent follow-through, responsiveness, and a deep understanding of local market dynamics Requirements - Bachelor’s degree in Marketing, Business, Communications, or a related field; or a minimum of 8 years of progressive experience in marketing - 3–5 years of demonstrated career growth within multi-unit organizations, ideally in a marketing capacity - Proven ability to leverage data and analytics to optimize marketing programs and budget allocation, with a focus on driving new patient acquisition, case acceptance, scheduling availability, and enhancing doctor brand awareness and reputation - Experience managing a portfolio of markets with multiple supported locations, ensuring tailored marketing plans for individual locations while driving overall market success - Demonstrated success in an influence-based operating model, where relationship-building and consultative support have directly impacted decisions and business outcomes - Strong decision-making capabilities, with the ability to make timely, high-quality decisions informed by priority, analysis, experience, and sound judgment - Excellent interpersonal and communication skills, both written and verbal - Proven ability to establish and maintain effective working relationships with internal stakeholders and external partners - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other essential business tools - Willingness to travel up to 30%, including day trips and occasional overnight stays Nice-to-have - Benefits -