Field Marketing Specialist

USA (Remote)

$86K/yr – $115K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Support NAMER field marketing programs and events to drive pipeline and engagement across sponsorships, dinners, roadshows, and partner events.

  • Own planning and execution of NAMER field marketing events including sponsorships, dinners, roadshows, and partner events.
  • Must-have: 2-4 years in field or event marketing with Salesforce and Marketo proficiency.
  • Standout: Cross-functional collaboration with sales and global teams plus post-event analysis.

Job Description

Support NAMER field marketing programs and events to drive pipeline and engagement across sponsorships, dinners, roadshows, and partner events.

  • Own planning and execution of NAMER field marketing events including sponsorships, dinners, roadshows, and partner events.
  • Must-have: 2-4 years in field or event marketing with Salesforce and Marketo proficiency.
  • Standout: Cross-functional collaboration with sales and global teams plus post-event analysis.

Responsibilities

  • Support the planning, coordination, and execution of Webflow's NAMER field marketing programs — including third-party sponsorships, executive dinners, roadshows, and partner events — with increasing ownership as you grow in the role
  • Help build and maintain program timelines, run-of-show documents, vendor communications, and event logistics from pre-event planning through post-event wrap-up
  • Work closely with the NAMER sales team to support field program execution, ensuring strong pre-event outreach, on-site sales presence, and post-event follow-through
  • Support budget tracking across NAMER programs — monitoring spend, flagging variances, and helping the team consistently deliver programs on or under budget
  • Coordinate with vendors, agencies, and contractors to support event production, swag, shipping, and on-site logistics
  • Track and report on event performance metrics — including attendance, pipeline contribution, and engagement data — and contribute to post-event analysis and recommendations
  • Collaborate closely with the broader Events and Brand Marketing team, including EMEA-based colleagues, to share learnings, align on best practices, and contribute to a globally consistent Webflow field marketing experience
  • Work on our largest event programs, including our annual user conference Webflow Conf

Requirements

  • 2-4 years of experience in field marketing, event marketing, or a closely related marketing role, with specific experience in a sales-led growth organization
  • Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent professional experience
  • Hands-on experience supporting or executing field marketing programs — event sponsorships, hosted events, roadshows, executive programs, and account-based marketing (ABM)
  • Working proficiency and knowledge of Salesforce and Marketo; demonstrable experience and ability to pull reports, create and manage programs, track leads, and support campaign setup
  • Genuine enthusiasm for travel, with availability to support 20+ events per year across North America and occasionally internationally

Nice To Have

  • Are energized by variety — no two weeks look the same in field marketing, and that's exactly how you like it
  • Bring genuine attention to detail — you're the person who catches the typo on the event banner before it ships and double-checks the run-of-show the morning of
  • Work well across functions — you're comfortable building relationships with sales, communicating up to stakeholders, and collaborating across a distributed team
  • Are a natural learn and coachable — you want to learn from experienced teammates, and you're not afraid to ask questions when you need help or more information
  • Are a natural self-starter — you don't wait to be told what needs doing, you see it and you do it
  • Take ownership seriously — when something has your name on it, you see it through from first draft to final debrief
  • Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Benefits

  • Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
  • Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
  • Support for every stage of family life . 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
  • Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
  • Wellness for the whole you. Access to mental health resources, therapy and coaching.
  • Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
  • Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
  • Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
  • Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Webflow logo

Webflow

3.5 Glassdoor

Webflow is the AI-native Website Experience Platform powering digital experiences that strengthen brands and drive growth.

Founded in 2013
San Francisco, California, USA
1.6K employees (285 in marketing)
54% recommend to a friend
48% CEO approval

Traffic Signals

Monthly Visitors
3.3K
Traffic Source Mix
Search
42.3%
Direct
35%
Referral
14.2%
Social
5.6%
Paid
1.6%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
116 (7% of company)
Median Career Experience
13 years
Median Tenure
1.5 years

Funding

Total Funding
$334.9M
Last Raise
Series C, 4 years ago

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