Field Marketing Specialist

Denton, TX (On-site)

$40K/yr – $55K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own regional marketing execution for venues with a focus on lead gen, local campaigns, social presence, and field activation, coordinating between local teams and central marketing to drive aligned campaigns, content, and events.

  • Own regional lead generation and campaign optimization across digital and third-party channels.
  • Lead social and digital presence for venues, including profiles, content, engagement, and marketplace listings.
  • Act as the on-the-ground brand ambassador, building community connections and executing local events and venue showcases.

Job Description

Responsibilities

  • Lead Generation & Local Campaign Activation: liaison between local teams and central marketing to support lead generation and campaign performance.
  • Monitor lead volume and engagement to identify optimization opportunities.
  • Collaborate with sales and operations on regional market insights and needs.
  • Support regional lead generation strategies across digital and third-party platforms.
  • Develop and execute campaigns aligned with brand activations and seasonal demand.
  • Social Media & Digital Presence: own and grow the digital presence for assigned venues across social, website, and discovery platforms.
  • Manage social accounts for assigned venues (Instagram, Facebook, TikTok).
  • Monitor engagement, respond to messages, and optimize content performance.
  • Maintain venue profiles across key marketplaces and partner sites.
  • Representing the brand at local networking events and community activations.

Requirements

  • 3+ years of experience in marketing, events, or a closely related role
  • Demonstrated experience managing social media content and strategy
  • Strong written and verbal communication skills, particularly in a B2B setting
  • Proficiency in content creation tools (Canva, Adobe Suite, or equivalent)
  • Ability to work evenings and weekends as required for event coverage and showcases

Benefits

  • 85% Employer-Subsidized Medical Insurance, plus Dental & Vision coverage
  • 401(k) with 4% Company Match
  • Unlimited PTO
  • Device & Phone Stipend
Walters Hospitality logo

Walters Hospitality

Since our establishment in 2006, we have continuously strive to create exceptional experiences and lifelong memories for both our couples and employees. Hailing from Texas, our collection now encompasses 43 remarkable venues, including one in Georgia.Our extensive portfolio showcases some of the most remarkable and renowned wedding and event sites in the markets we serve. We possess a diverse range of specialties, including wedding and event venues, lodging, construction and design, and all inclusive vendor services.We are delighted to offer our couples an extensive selection of wedding and event services through our specialized departments. These encompass DJ and entertainment services, a stunning range of jewelry including engagement rings and wedding day pieces, elegant suits and tuxedos, exquisite floral arrangements, delectable cakes, professional photography and videography, beautifully crafted stationery, and luxurious exit vehicles.We are a cohesive team of over 700 dedicated individuals who wholeheartedly embrace our core principles: Passion, Positivity, Embracing Change, Excellence, Teamwork, and Own Your Success. We take immense pride in the numerous awards and honors we have received, which recognize our professionalism and unwavering dedication to our clients.

Founded in 2006
Lake Dallas, Texas, USA
257 employees (24 in marketing)