Field Marketing Specialist

New Braunfels, TX (On-site)

$40K/yr – $55K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own regional marketing ownership that ties lead generation, social presence, and local community engagement to venue bookings and events.

  • Lead Gen & Local Campaign Activation: drive regional campaigns across digital and third party channels to fuel sales-ready leads.
  • Social & Digital Presence: manage venue profiles, content, and reviews to lift engagement and local discoverability.
  • Field Marketing & Community Engagement: build partnerships with chambers, planners, and local influencers to unlock hyper-local demand.

Job Description

Responsibilities
  • Lead Generation & Local Campaign Activation: Monitoring lead volume and engagement to identify opportunities for optimization
  • Lead Generation & Local Campaign Activation: collaborating with sales and operations to understand regional market insights and needs
  • Lead Generation & Local Campaign Activation: Supporting regional lead generation strategies across digital and third-party platforms
  • Lead Generation & Local Campaign Activation: Developing and executing campaigns aligned with brand activations and seasonal demand
  • Social Media & Digital Presence: Managing social media accounts for assigned venues (Instagram, Facebook, TikTok, etc.)
  • Social Media & Digital Presence: Monitoring engagement, responding to messages, and optimizing content performance
  • Social Media & Digital Presence: Maintaining accurate and compelling venue profiles across key marketplaces and partner sites
  • Social Media & Digital Presence: Supporting website updates related to venue pages, event galleries, and seasonal promotions
  • Social Media & Digital Presence: Monitoring reviews across major platforms and coordinating responses when appropriate
  • Field Marketing & Community Engagement: Building relationships with local chambers, industry groups, and community organizations
Requirements
  • 3+ years of experience in marketing, events, or a closely related role
  • Demonstrated experience managing social media content and strategy
  • Strong written and verbal communication skills, particularly in a B2B setting
  • Proficiency in content creation tools (Canva, Adobe Suite, or equivalent)
  • Ability to work evenings and weekends as required for event coverage and showcases
Benefits
  • 85% Employer-Subsidized Medical Insurance, plus Dental & Vision coverage
  • 401(k) with 4% Company Match
  • Unlimited PTO
  • Device & Phone Stipend
Walters Hospitality logo

Walters Hospitality

Since our establishment in 2006, we have continuously strive to create exceptional experiences and lifelong memories for both our couples and employees. Hailing from Texas, our collection now encompasses 43 remarkable venues, including one in Georgia.Our extensive portfolio showcases some of the most remarkable and renowned wedding and event sites in the markets we serve. We possess a diverse range of specialties, including wedding and event venues, lodging, construction and design, and all inclusive vendor services.We are delighted to offer our couples an extensive selection of wedding and event services through our specialized departments. These encompass DJ and entertainment services, a stunning range of jewelry including engagement rings and wedding day pieces, elegant suits and tuxedos, exquisite floral arrangements, delectable cakes, professional photography and videography, beautifully crafted stationery, and luxurious exit vehicles.We are a cohesive team of over 700 dedicated individuals who wholeheartedly embrace our core principles: Passion, Positivity, Embracing Change, Excellence, Teamwork, and Own Your Success. We take immense pride in the numerous awards and honors we have received, which recognize our professionalism and unwavering dedication to our clients.

Founded in 2006
Lake Dallas, Texas, USA
257 employees (24 in marketing)