Field Marketing Specialist

Dripping Springs, TX (On-site)

$40K/yr – $55K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own regional marketing by syncing local events, social content, and partner relationships to drive lead gen while delivering authentic venue stories and on-site content for broader campaigns.

  • Regional lead gen coordination: align local events, social, and activations with central marketing to optimize pipeline and brand impact.
  • Social presence and content ops: manage venue profiles, social channels, and discovery listings to boost engagement and conversions.
  • Field partnerships and ROI: build local partnerships with chambers, planners, and vendors to unlock hyper-local demand and event-driven opportunities.

Job Description

  • Lead Gen & Local Campaign Activation: Serve as the primary liaison between local teams and the central marketing team to support lead generation and campaign performance.
  • Social Media & Digital Presence: Manage and grow the digital presence for assigned venues across social media, website content, and key discovery platforms used by couples and event planners.
  • Field Marketing & Community Engagement: Serve as the on-the-ground brand ambassador within the regional market.
  • Content Creation and Marketing Events: Capture authentic content that showcases venues, events, and guest experiences and assist with planning and execution of venue showcases and other marketing-driven events.
  • 3+ years of experience in marketing, events, or a closely related role
  • Demonstrated experience managing social media content and strategy
  • Strong written and verbal communication skills, particularly in a B2B setting
  • Proficiency in content creation tools (Canva, Adobe Suite, or equivalent)
  • Ability to work evenings and weekends as required for event coverage and showcases
  • Venue marketing readiness: Experience supporting regional campaigns and social content for venues or comparable spaces
  • Local partnerships: Track record building relationships with chambers, planners, vendors or influencers
  • 85% Employer-Subsidized Medical Insurance, plus Dental & Vision coverage
  • 401(k) with 4% Company Match
  • Unlimited PTO
  • Device & Phone Stipend
Walters Hospitality logo

Walters Hospitality

Since our establishment in 2006, we have continuously strive to create exceptional experiences and lifelong memories for both our couples and employees. Hailing from Texas, our collection now encompasses 43 remarkable venues, including one in Georgia.Our extensive portfolio showcases some of the most remarkable and renowned wedding and event sites in the markets we serve. We possess a diverse range of specialties, including wedding and event venues, lodging, construction and design, and all inclusive vendor services.We are delighted to offer our couples an extensive selection of wedding and event services through our specialized departments. These encompass DJ and entertainment services, a stunning range of jewelry including engagement rings and wedding day pieces, elegant suits and tuxedos, exquisite floral arrangements, delectable cakes, professional photography and videography, beautifully crafted stationery, and luxurious exit vehicles.We are a cohesive team of over 700 dedicated individuals who wholeheartedly embrace our core principles: Passion, Positivity, Embracing Change, Excellence, Teamwork, and Own Your Success. We take immense pride in the numerous awards and honors we have received, which recognize our professionalism and unwavering dedication to our clients.

Founded in 2006
Lake Dallas, Texas, USA
257 employees (24 in marketing)