Field Marketing Specialist- South Region

Responsibilities

• The Field Marketing Specialist is a territory-based, field-facing growth role responsible for executing Duly Health and Care’s community engagement and patient acquisition activities throughout an assigned region. The position serves as the primary Duly representative at community events and is accountable for creating meaningful face-to-face engagement with prospective patients and families, generating qualified leads, converting event interactions into scheduled appointments, and nurturing leads through the CRM to drive completed patient appointments. The role owns the day-to-day execution of assigned community events, including event coordination, provider and staff communication, marketing materials, equipment, transportation, setup, onsite engagement, lead capture, appointment scheduling, and post-event follow-up. Success is measured through tangible growth outcomes, including leads generated per event, patient appointments, and new community partnerships.
• The position is highly field-based and requires regular travel throughout the assigned region, with the majority of event activity occurring during evenings and weekends.
• Execute Community Events and Serve as Duly Field Representativ e
• Coordinate and execute assigned community events, including logistics, staffing, materials, equipment, transportation, setup, and breakdown; ensure all required Duly and provider-specific collateral and supplies are available onsite.
• Serve as the primary Duly contact for event organizers and Duly providers and staff before, during, and after each event.
• Attend assigned events and actively engage attendees throughout the event to maximize Duly visibility, lead generation, and patient engagement.
• Lead Generation and Appointment Conversion
• Engage prospective patients and families, identify opportunities for healthcare services, capture qualified leads in HubSpot in real time, and schedule appointments onsite whenever possible.
• Nurture and progress leads through established CRM workflows, coordinating timely follow-up to move prospects from initial engagement to scheduled appointments and completed encounters.
• Meet established performance expectations for lead generation, appointment activity, and patient encounters.

Requirements

• Level of Education - Bachelor’s degree
• Field of Study : Marketing, Communications, Business, Public Relations, Healthcare Administration, or a related field
• Years of Experience – 2-4 years
• Experience in field sales, community outreach, business development, event marketing, healthcare outreach, customer acquisition, patient engagement, relationship development, or a comparable role involving direct, in-person engagement and measurable lead or customer outcomes.

Benefits

• • Comprehensive medical, dental, and vision benefits that include healthcare navigation assistance.
• • Access to a mental health benefit at no cost.
• • Employer provided life and disability insurance.
• • $5,250 Tuition Reimbursement per year.
• • Immediate 401(k) match.
• • 40 hours paid volunteer time off.
• • A culture committed to community engagement and social impact.
• • Up to 12 weeks parental leave at 100% pay and a financial benefit for adoption and surrogacy for non-physician team members once eligibility requirements are met.