Responsibilities

• Develop and execute localized marketing strategies that drive traffic, increase guest frequency, grow average check, and improve overall restaurant sales performance.
• Establish and nurture relationships with schools, nonprofit organizations, community groups, and neighboring businesses to expand brand presence.
• Plan and support community-driven initiatives and charitable partnerships that strengthen Dave’s Hot Chicken’s reputation as an active and invested local partner.
• Oversee local social media activity by creating relevant, engaging content that connects with the surrounding community and drives in-store visits.
• Support public relations efforts, including media outreach, community appearances, promotional events, and grand opening activations.
• Create and distribute on-brand marketing materials such as flyers, posters, and other promotional assets for use in the local market.
• Track, analyze, and report on the effectiveness and return on investment of marketing initiatives and promotional campaigns.
• Act as the liaison between corporate brand marketing and local operations to ensure national initiatives are effectively adapted and executed at the store level.
• Work directly with store management teams, in their restaurants, on a regular cadence, to align on local priorities, train teams on active promotions, and hold execution accountable at the store level.
• Lead the planning, execution, and optimization of marketing campaigns across third-party delivery platforms (e.g., DoorDash, Uber Eats, Grubhub), ensuring accurate setup and strong visibility.

Requirements

• 2+ years of Marketing experience in a retail / hospitality space.
• Social media savvy for local audiences.
• Advanced design skills for creating marketing materials.
• Ability to track and report on marketing impact.
• A true self-starter, you build your own plan, manage your own calendar, and don’t wait to be told where to be.
• Genuine interest in the sales and the business, not just the marketing, you can read a P&L-level conversation about traffic, check average, and campaign ROI.
• Be comfortable working alongside store management teams and restaurant crews, including nights and weekends around events and activations.
• Physical Requirements: Ability to move freely throughout restaurants. Ability to communicate via phone including hearing and talking. Ability to perform sedentary work such as computer-based work. Ability to utilize close visual acuity such as for creating and analyzing data/spreadsheets, word documents, and graphic designs.
• Travel: Ability to drive a motor vehicle, fly in an airplane, and travel to restaurants and other business locations up to approximately 50% of the time.

Benefits

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• 401(k)