Responsibilities

• Serve as the local marketing expert for your assigned market, identifying opportunities to increase traffic, awareness, and sales
• Develop and execute annual and quarterly local store marketing plans tailored to each restaurant
• Spend the majority of your time in restaurants and the community building relationships with local businesses, schools, organizations, hotels, hospitals, and community partners
• Execute grassroots marketing initiatives including sampling/selling events, business outreach, sponsorships, partnerships, and community events
• Generate catering leads and support restaurants in growing their catering business
• Support new restaurant openings, remodel celebrations, menu launches, and promotional activations
• Work alongside restaurant leadership teams to identify local opportunities and execute marketing initiatives that drive measurable results
• Create engaging social media content while capturing authentic stories from restaurants, team members, and guests
• Build relationships with local influencers, media outlets, and community organizations to increase brand awareness
• Stay informed on local market trends, competitors, and emerging opportunities that could impact restaurant performance

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• 0-3 years of experience in field marketing, local store marketing, community marketing, restaurant marketing, retail marketing, or a related role
• Experience supporting multi-unit restaurant or retail brands is a plus
• Naturally outgoing and comfortable meeting new people
• Self-starter who enjoys working independently and taking ownership of a market
• Creative thinker who can identify opportunities others might miss
• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Comfortable creating social media content and representing the brand publicly
• Strong analytical skills with the ability to measure results and adjust strategies