Field Marketing Specialist

USA (On-site)

$45K/yr – $55K/yrMid Level3+ years expFull time

Posted 7 days ago

Job Summary

Own the local market marketing strategy and hands-on community activation for Pei Wei, leading grassroots programs, catering growth, social storytelling, and partnerships across restaurants and partners.

Job Description

Responsibilities

  • Serve as the local marketing expert for your assigned market, identifying opportunities to increase traffic, awareness, and sales
  • Develop and execute annual and quarterly local store marketing plans tailored to each restaurant
  • Spend the majority of your time in restaurants and the community building relationships with local businesses, schools, organizations, hotels, hospitals, and community partners
  • Execute grassroots marketing initiatives including sampling/selling events, business outreach, sponsorships, partnerships, and community events
  • Generate catering leads and support restaurants in growing their catering business
  • Support new restaurant openings, remodel celebrations, menu launches, and promotional activations
  • Work alongside restaurant leadership teams to identify local opportunities and execute marketing initiatives that drive measurable results
  • Create engaging social media content while capturing authentic stories from restaurants, team members, and guests
  • Build relationships with local influencers, media outlets, and community organizations to increase brand awareness
  • Stay informed on local market trends, competitors, and emerging opportunities that could impact restaurant performance

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred
  • 0-3 years of experience in field marketing, local store marketing, community marketing, restaurant marketing, retail marketing, or a related role
  • Experience supporting multi-unit restaurant or retail brands is a plus
  • What Makes You Successful - Naturally outgoing and comfortable meeting new people - Self-starter who enjoys working independently and taking ownership of a market - Creative thinker who can identify opportunities others might miss - Strong organizational and project management skills - Excellent written and verbal communication skills - Comfortable creating social media content and representing the brand publicly - Strong analytical skills with the ability to measure results and adjust strategies - Ability to manage multiple priorities in a fast-paced environment - Passion for food, hospitality, and creating memorable guest experiences
  • Additional Requirements
  • - Ability to travel frequently throughout your assigned market (approximately 70-80%).
  • - Must reside within the assigned market
  • - Ability to work occasional evenings and weekends to support community events and restaurant activations
  • - Valid driver's license and reliable transportation
Pei Wei logo

Pei Wei

3.4 Glassdoor

Who we are:Pei Wei Asian Kitchen, is one of four concepts owned and operated by West Coast Capital, the second largest Operator of fast casual/quick-service Chinese restaurants in the U.S.Pei Wei’s story began in 2000 in Scottsdale, Arizona with a dream of a restaurant that served authentic, Asian-inspired dishes without compromising freshness for speed of service. Twenty-one years later, our story continues. With each plate, our guests enjoy bold, Asian flavorsthat couple sit-down quality with take-out convenience. We place an emphasis on preparing our handcrafted dishes with fresh, house-chopped veggies and whole cuts of white-meat chicken and grass-fed flank steak. Pei Wei adheres to quality standards that are unmatched by the competition. The result? Food that’s fresh, fast and flavorful. That’s Pei Wei!

Founded in 2000
Irving, Texas, USA
1.2K employees
0% recommend to a friend
0% CEO approval

Salaries

Posted range

$45K/yr – $55K/yr

Taken straight from the job posting.

See all Pei Wei salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
218.2K
Monthly Google Ads Budget
$49.7K
Traffic Source Mix
Search
71.2%
Direct
15.3%
Referral
6.8%
Social
1.3%
Paid
1.5%

Headcount Trend

Current headcount: ~1.2K

Recent News

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Field Marketing Specialist

Pei Wei · USA · On-site