Responsibilities

• This position is chartered to build and scale efficient campaign plans that align to go-to-market strategies, partnering with product marketing, sales and other cross-functional teams to drive demand in the market.
• The person fulfilling this role is detail oriented and understands the value of planning as well as execution to drive pipeline and interest.
• This role has the following key component responsibilities:
• - Campaign Strategy: Own bringing the campaign strategy to life in North America, focusing on live and virtual event planning, execution
• - Omni-channel planning and execution: Design omni-channel activation plans and execute across the following channels: digital, event, partner alignment and ensuring sales buy-in
• - Budget, Resource and ROI tracking: manage budget, measure and optimize program performance against KPIs such as MQL benchmarks, funnel conversion rates, pipeline and revenue, provide recommendations based on key drivers to improve engagement
• - Internal stakeholder Management: Be an active partner to the field teams, driving buy-in and engagement with marketing plans
• - Project Management: Manage program calendar, internal communication methods, project management tools and internal stakeholder teams to drive accountability and ownership

Requirements

• 10+ years experience in B2B demand generation marketing and event management
• Proven ability to design demand generation plans and industry-specific campaigns
• Demonstrated experience managing complex workflows and diverse stakeholder groups
• Strong analytical skills with the ability to synthesize data from multiple sources and translate into insights
• Strong communication, written, and presentation skills with ability to present complex technical ideas in a simple, straightforward manner
• Strong passion to work for a fast moving and ever evolving company

Benefits

• 1. Medical, dental, and vision insurance, including expert medical opinion
• 2. Short term disability and long term disability
• 3. Life insurance and AD&D
• 4. Supplemental life insurance (Employee/Spouse/Child)
• 5. Health care and dependent care Flexible Spending Accounts
• 6. Pre-tax commuter and parking benefits
• 7. 401(k) Savings and Investment Plan with company match
• 8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
• 9. 11 paid holidays
• 10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.