Field Marketing Specialist

Responsibilities

• Own the strategy, planning, and execution of trade shows and conferences, including booth strategy, staffing, logistics, and travel.
• Plan and execute Healthee-hosted events, including broker dinners, employer roundtables, workshops, and open-enrollment activations.
• Represent Healthee at client job fairs, employer events, and industry conferences.
• Build and manage the field marketing calendar, prioritizing events based on business objectives, regional opportunities, and pipeline potential.
• Partner closely with Sales and broker account teams to identify target accounts, drive attendance, and maximize engagement before, during, and after events.
• Define event goals, track performance, and measure success through attendance, engagement, pipeline contribution, and ROI.
• Collaborate with the Creative & Brand team to develop compelling event experiences, booth materials, presentations, and collateral.
• Own event budgets, vendor relationships, timelines, and onsite execution, ensuring everything runs smoothly.
• Gather insights and feedback from brokers, employers, and attendees to inform future marketing initiatives and share learnings with Product Marketing and Sales leadership.
• Continuously identify opportunities to improve our field marketing efforts, experiment with new event formats, and maximize impact.

Requirements

• 3+ years of experience in field marketing, event marketing, or B2B events, ideally in benefits, healthcare, insurance, or SaaS.
• Proven experience owning trade shows, conferences, and customer-facing events from planning through execution.
• A strong understanding of how field marketing supports sales, builds relationships, and generates pipeline.
• Excellent project management skills, with the ability to juggle multiple events, stakeholders, and deadlines.
• Strong budget management, vendor negotiation, and organizational skills.
• A proactive, resourceful, and hands-on approach. You're comfortable taking ownership and figuring things out.
• Strong interpersonal and communication skills, with confidence engaging brokers, HR leaders, executives, and internal teams.
• Experience using CRM and event management platforms (HubSpot is a plus).
• Willingness to travel regularly to support events and field marketing initiatives.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short-Term & Long-Term Disability
• Training & Development
• Hybrid Work (Monday & Thursdays from office)
• Wellness Resources
• Stock Option Plan