Responsibilities

• Overview Bud & Mary’s is seeking an energetic, highly organized Field Marketing Specialist to bring our brands to life in the Missouri market.
• This role will be the face of Bud & Mary’s in the field, building strong relationships with dispensary teams, executing retail activations and events, supporting product launches, and ensuring our brands stand out at the point of sale.
• At Bud & Mary’s, we develop top-tier cannabis products backed by pharmaceutical formulation techniques. Our portfolio—including BATCH, become, Nuo, Curated, and TheMyx—is focused on delivering innovative, high-quality cannabis products and memorable consumer experiences.
• As our Field Marketing Specialist, you’ll work closely with the sales and marketing teams to strengthen brand presence, engage dispensary teams and consumers, and execute marketing initiatives throughout the market.
• Pay range: $60000 per year
• Gather field insights on competitors, consumer behavior, retail trends, and customer feedback and communicate findings to the sales and marketing teams.
• Track the performance of events and field marketing initiatives, including participation, engagement, and sales impact.
• Ensure all field marketing activities comply with state cannabis regulations and Bud & Mary’s brand standards.
• Manage event materials, promotional inventory, merchandise, and other field marketing assets.
• Assist with additional marketing initiatives and responsibilities as needed.

Requirements

• 2+ years of experience in field marketing, retail marketing, merchandising, consumer products, or a similar customer-facing role.
• Cannabis, CPG, food & beverage, or other regulated-industry experience preferred.
• Experience building relationships with retail teams and executing in-store marketing programs, activations, or events.
• Strong communication and interpersonal skills with the ability to connect with dispensary teams, consumers, and internal partners.
• Highly organized and comfortable managing multiple events, accounts, deadlines, and priorities at once.
• Creative mindset with the ability to identify new ways to increase brand visibility and consumer engagement.
• Ability to gather feedback from the field and turn observations into actionable recommendations.
• Comfortable working independently in the field while collaborating closely with sales and marketing teams.
• Proficiency with Microsoft Office and familiarity with CRM and reporting tools.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent relevant experience will also be considered.

Preferred

• Build strong relationships with dispensary staff, managers, and other key retail partners, serving as a consistent face of Bud & Mary’s in the market.
• Execute in-store activations, vendor days, consumer events, product launches, and other field marketing initiatives.
• Maintain and improve Bud & Mary’s presence in dispensaries through merchandising, displays, point-of-sale materials, and promotional opportunities.
• Conduct regular dispensary visits to identify merchandising opportunities, competitive activity, product placement, and overall brand presence.
• Lead budtender education and product training to ensure retail teams understand our brands, products, and key selling points.
• Develop creative budtender incentives, contests, and engagement programs that build brand loyalty and support sales growth.
• Partner closely with the sales team to support priority accounts, product launches, promotions, and market-specific initiatives.
• Coordinate dispensary staff tours, events, and other experiences that strengthen relationships with Bud & Mary’s.
• Engage directly with consumers at retail and community events to increase brand awareness and drive product trial and purchase.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave