Responsibilities

• Execute local store marketing campaigns, promotions, public relations initiatives, and programs that drive sales, traffic, and brand awareness.
• Coordinate with restaurant leadership to distribute marketing toolkits, materials, and resources.
• Maintain, update, and review assets and requests in the Local Store Marketing Portal, ensuring guides and materials are accurate and accessible.
• Track usage and engagement with LSM tools to identify opportunities for improvement.
• Represents the marketing team in front of franchisees, collaborating on strategy and execution of events.
• Lead the planning, logistics, and execution of marketing activities related to new restaurant openings, independently executing NROs as assigned given the volume of openings across the market.
• Lead community outreach, public relations, event materials, and promotional assets for new restaurant openings.
• Manage and optimize the NRO asset and budget tracker, ensuring accurate documentation of spend, timelines, and vendor coordination.
• Conduct trade area assessments of NROs, identifying sales-driving and community-building opportunities.
• Own the fundraiser and community give-back program end-to-end — from strategy and franchisee outreach through execution and post-program reporting.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 1–3 years of marketing experience, ideally within food service, retail, franchising, or consumer-facing brands.
• Experience in field marketing, events, brand activation, and franchising is strongly preferred
• Strong organizational and project management skills with meticulous attention to detail.
• Excellent communication skills, both written and verbal.
• Strong written communication skills, with the ability to manage a high volume of email correspondence professionally and efficiently.
• Customer service mindset with the ability to support both corporate and franchise stakeholders.
• Ability to manage multiple priorities and meet tight deadlines in a fast-paced environment.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word) and ability to quickly learn new software tools.
• Ability to travel occasionally (10–20%) to support field visits, events, and new store openings.

Benefits

• Medical + Dental + Vision Insurance + HSA Savings Account
• 401(K) Retirement Plan with company match and immediate vesting
• Paid Vacation + Sick Pay + 12 Paid Holidays
• Employee Assistance Program
• Free El Pollo Loco food + restaurant discounts
• PerkSpot discounts program