Responsibilities

• Ability to lead and coach Brand Field Representatives, manage account support plans, and conduct field rides
• Oversee BFR's capture of several marketing execution metrics: ISA's, GWPs, digital menus, merchandising displays, budtender trainings, and capturing photos for Repsly input
• Create meaningful Monthly Recaps with unique market insight shared with sales, brand, and field leads
• Drives consistency and high-quality execution of in-store and out-of-store activations
• Aggregate and analyze KPI data to identify trends by rep, market, and account
• Enforce territory support planning in your market(s) by activity and account tier, and type
• Partner with RMD, RMM, and Paid Media vendors to connect advertising investment to key retailers' in-store outcomes (menu presence, sell-through, and revenue results)
• Identify high-performing retail locations for future investment and retail media pilots
• Situational flexibility, to decide when your time is best spent in the market executing or in remote office, measuring best impact
• Contribute to After Action Reviews (AARs), regional dashboards, and Quarterly Region leadership Review meetings

Requirements

• Bachelor's Degree or equivalent work experience.
• 4-6 years' related industry or marketing experience.
• Local travel ~50-70% including occasional nights and weekends.
• Knowledge of cannabis, trends, and industry preferred
• Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased loyalty.
• Ability to coordinate efforts with distributor personnel including orders, delivery and merchandising support.
• Candidates must be familiar with on/off premise marketing initiatives.
• Familiarity with local market trendsetting accounts.
• Strong problem-solving, time management, and organizational skills.
• Skilled at multitasking with and ability to meet deadlines.

Preferred

• Computer literate with proficiency in Microsoft Office Suite.
• Flexibility to support neighboring markets for Cresco Wholesale House of Brands

Benefits

• Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D.
• We also offer eligible employees paid holidays and paid time off.
• Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program.
• Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.