Responsibilities

• Own Lumafield’s calendar of trade shows, conferences, field programs, and company-hosted events, helping determine where we should participate, what we want to accomplish, and how we should show up.
• Lead major trade shows from beginning to end, including sponsorship selection, contracts, budgets, booth design, demonstrations, vendors, shipping, registration, staffing, travel, run-of-show planning, lead capture, and onsite execution.
• Develop creative concepts and experiences that make Lumafield stand out in crowded event environments and give attendees a memorable understanding of our technology.
• Build an events program that extends beyond trade shows, including executive roundtables, customer events, dinners, open houses, partner programs, media experiences, technical workshops, and other original formats.
• Treat events as integrated marketing campaigns rather than isolated moments, partnering with Demand Generation, Product Marketing, Content, and Social Media on promotion, programming, messaging, content capture, and follow-up.
• Identify and develop speaking opportunities for Lumafield executives, technical experts, customers, and partners.
• Work with others on the Marketing team to turn events into thought-leadership and public-relations opportunities, including media briefings, product announcements, customer stories, executive conversations, and original programming.
• Partner closely with Sales and Marketing Operations to establish event goals, identify priority accounts, coordinate outreach, manage lead handoff, and measure pipeline and revenue influence.
• Build productive relationships with event organizers, venues, agencies, fabricators, production partners, speakers, customers, and other external collaborators.
• Manage event budgets carefully, negotiate contracts, reconcile expenses, and make thoughtful recommendations about where Lumafield should increase, reduce, or redirect its investment.

Requirements

• You have 3+ years of experience managing marketing events, field marketing programs, experiential marketing, conferences, or a closely related function.
• You have personally managed complex trade shows or conferences from planning through onsite execution and post-event follow-up.
• You are exceptionally organized. You can manage budgets, deadlines, vendors, shipments, speakers, internal stakeholders, and last-minute changes without losing track of important details.
• You are both a strategic thinker and a hands-on operator. You are comfortable developing the concept for an event and then making sure the right equipment arrives at the right loading dock.
• You are creative and curious about what an event can accomplish beyond collecting badge scans.
• You understand how events can contribute to brand, pipeline, customer relationships, content, public relations, and industry thought leadership.
• You communicate clearly in writing and in person and can create plans that make responsibilities, deadlines, and decisions easy for others to understand.
• You are a strong collaborator who enjoys working with colleagues across Marketing, Sales, Product, Engineering, Customer Success, Finance, and company leadership.
• You’re fast and resourceful when circumstances change, timelines compress, or something unexpected happens onsite.
• You are comfortable working in a fast-paced startup where priorities evolve, processes are still being built, and everyone occasionally helps outside their formal job description.

Preferred

• Experience marketing a technical B2B product, particularly in manufacturing, hardware, industrial technology, robotics, aerospace, automotive, medical devices, or enterprise software.
• Experience creating company-hosted events such as executive roundtables, customer summits, product launches, technical workshops, media events, or open houses.
• Experience working with Communications or PR teams to develop speaking programs, media opportunities, executive programming, or thought-leadership content.
• Experience producing events that include complex physical products, technical demonstrations, machinery, or substantial freight and installation requirements.
• Familiarity with CRM, marketing-automation, event-registration, lead-capture, and project-management systems.
• A network of strong event-production, fabrication, venue, or experiential-agency partners.
• Experience working directly with executives, customers, journalists, or other high-profile participants.