Responsibilities

• Build and maintain relationships with franchisees, field teams, agency partners, vendors, and support center stakeholders.
• Support local marketing programs, promotions, partnerships, sponsorships, and community engagement initiatives.
• Provide reporting, insights, and administrative support to help inform local marketing decisions and business performance.
• Develop franchise communications, presentations, training materials, templates, and marketing resources.
• Support HubKonnect onboarding, training, troubleshooting, and utilization of local marketing tools and resources.
• Support local marketing spend tracking, audit administration, and compliance-related processes.
• Assist franchisees with New Restaurant Opening (NRO) and remodel marketing planning, execution, communications, and post-opening support.
• Coordinate local creative requests and facilitate asset development through approved internal and agency partners.
• Support local SEO, business listings management, online presence updates, map listings, business hours maintenance, and review-related inquiries.
• Collaborate with cross-functional teams across the brand to support marketing programs, activations, initiatives, and franchise needs.

Requirements

• Minimum: 4 yr degree in Marketing, Communications, Business, or a related field preferred, or equivalent work experience.
• 2+ years of experience in field marketing, franchise marketing, local marketing, or a related discipline.
• Experience supporting multi-unit, franchise, or distributed business models preferred.
• Experience supporting local marketing programs within a franchise organization, including partnership with operators, field teams, and cross-functional stakeholders preferred.
• Strong written, verbal, presentation, and interpersonal communication skills.
• Ability to build effective relationships with franchisees, agency partners, and cross-functional stakeholders.
• Strong organizational and project coordination skills with the ability to manage multiple priorities simultaneously.
• Detail-oriented with strong problem-solving, analytical, and follow-through capabilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Ability to interpret marketing results and identify actionable insights.

Preferred

• Experience supporting local marketing programs within a franchise, restaurant, retail, hospitality, or consumer-facing brand environment.
• Familiarity with local SEO, business listings management, loyalty marketing, CRM platforms, digital media, and marketing technology tools.