Field Marketing Representative

San Francisco, CA (Remote)

$25/hr – $31/hrEntry Level2+ years expTemporary

Posted 2 weeks ago

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Job Summary

Own field and events marketing for a cannabis brand, shaping in-person experiences, retailer training, sampling, and feedback loops to drive brand affinity and on-site conversions.

  • Field ownership: represent portfolio, sample programs, and reach patients in the territory
  • Retail collaboration: train budtenders, build partner relationships, and capture store insights
  • Measurement & feedback: report field learnings, competitor activity, and account-level impact

Job Description

Responsibilities

  • Represent all KIVA product lines across the entire portfolio
  • Create a unique patient experience within a modular footprint to increase brand awareness and build customer loyalty
  • Communicate facts regarding proper dosing, nutrition and key functions and benefits of cannabis, as well as how it relates to the Kiva products
  • Provide samples and gift branded swag
  • Track all activity and consumer insights/feedback through digital recaps
  • Be the eyes and ears of KIVA from the field, reporting observations regarding retail accounts as well as competitor activity
  • Communicate success stories, key learnings, and other activities to your manager
  • Marketing Events: Support Trade Marketing events (inside & outside of retail environment) relevant to the brand and to the region (i.e. local festivals)
  • Participate in execution of sampling initiatives, reaching patients where they live and play
  • Building & Maintaining Relationships: Create harmonious relationships with our retail partners and their staff to cultivate a strong affinity for the Kiva brand

Requirements

  • Must have 2 years of relevant experience in events, promotions, media or consumer products marketing
  • Must have minimum of 2 years work experience in a customer service setting
  • Must be 21+ years of age
  • Must meet Kiva’s Motor Vehicle Report requirements
  • The ability to positively engage the public, representing the brand in a highly positive manner
  • An understanding of both marketing & sales fundamentals
  • Sales experience and/or knowledge of the cannabis industry or CPG industry
  • A deep-rooted understanding of the relevant market and surrounding area
  • Mastered the ability to work autonomously and collaboratively
  • Access to a computer for reporting sampling results and are well versed in Google systems
  • Access to a personal smartphone for schedule updates, photo capturing, and emails
  • Ability to travel independently throughout your territory/state for demonstrations and other events is required
  • Ability to lift heavy items including tents, tables, and boxes up to 50 pounds
  • Ability to be in contact with and handle food products
  • This is a 3 month temporary role
  • MUST reside in the Bay area!!
Kiva Brands, Inc. logo

Kiva Brands, Inc.

3.5 Glassdoor

Kiva was founded in 2010 with a clear mission - change how the world views and uses cannabis for the better. Frustrated by the inconsistent, low-quality edibles available at the time, a young couple began making chocolate bars out of their Bay Area home kitchen. Today, their award-winning chocolates, mints, and gummies are the most trusted, recommended, and sought after on the market. For this, Kiva has become the most recognized edible brand in cannabis with a loyal customer base throughout thousands of dispensaries and a direct to consumer hemp channel across 36+ states.

Founded in 2010
Oakland, California, USA
241 employees (30 in marketing)
50% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
68K
Traffic Source Mix
Search
52.7%
Direct
41.8%
Referral
3.9%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~240

Marketing Team

Marketing Team Size
30 (12% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$12.3M
Last Raise
$12.3M
Undisclosed, 5 years ago

Funding History

  • Nov 2020
    Undisclosed
  • Jul 2019
    Series Unknown • $12.3M
  • Aug 2018
    Series A

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