Field Marketing Representative

Texas, USA

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end partner and event engagement to generate qualified discovery calls and drive partner-driven opportunities through cross-functional collaboration, CRM hygiene, and post-event follow-up.

  • Event engagement: coordinate pre-, at-, and post-event activities with partners, sales, and marketing to build brand awareness and pipeline.
  • CRM and data discipline: maintain accurate event/partner data, cadence, and lead assignment to enable timely sales follow-up.
  • Relationship and cross-functional orchestration: align with internal teams and external vendors to maximize event impact and progression of opportunities.

Job Description

Responsibilities

  • Collaborates and coordinates with key internal and external stakeholders on partner event engagement as well as Sales and Marketing & Business Development events, including pre-event, at-event, and post-event engagement/communication strategies and tactics in efforts towards building brand awareness, compelling interest, and establishing qualified discovery call opportunities for assignment to Business Performance Advisors.
  • Attends and participates in a variety of meetings (pre & post event) to maintain a specific level of knowledge pertaining to new developments, requirements, and policies of all events.
  • Develops email, direct mail, and other marketing and sales programs that relate to marketing/business development, partner engagement, and sales requirements, as directed and is responsible for personalizing each of these actions per event.
  • Researches prospect data and information using a variety of internal and external tools.
  • Builds and cultivates prospect/partner relationships through engagement activities to support sales opportunity progression and increased conversion.
  • Utilizes the company Customer Relationship Management (CRM) ensuring timely and proper event/partner data entry, cadence execution, and lead assignment as dictated by established sales rules of engagement.
  • Assists in the organization and facilitation of partner and Sales and Marketing & Business Development events including logistics, booth set-up assembly/teardown, professional representation, attendee engagement, data collection, and reconciliation.
  • Assists with inventory levels of tradeshow booth supplies, materials, collateral, etc., and assists with restocking as needed.
  • Builds, updates, and maintains team database of all activity, including discovery calls set, in a shared repository for stakeholder visibility.

Requirements

  • High School Diploma or equivalent is required
  • Background in phone Prospecting or C-level communications
  • Strong and effective written, verbal/conversational, and listening skills with the ability to gain trust and interest of contacts
  • Knowledge of Insperity’s sales process, products, and services (training provided)
  • Sales experience is preferred
  • Highly motivated self-starter with a competitive personality and drive to exceed goals
  • Detail-oriented with strong organizational skills
  • Computer literate (i.e., Salesforce, MS Office Suite, Zoom, etc.) with the ability to quickly learn other computer applications as needed
  • Travels: Yes, up to 50% of time.

Preferred

  • Sales experience is preferred
  • Bachelor’s Degree is preferred
  • Three to five years inside sales or related work experience is preferred
  • Business-to-Business phone prospecting to C-level executives is preferred

Benefits

  • Flexibility: Over 80% of Insperity’s jobs have flexibility.
  • Generous paid time off
  • Top-tier medical, dental and vision benefits
  • Health & wellness support
  • Paid volunteer hours
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Insperity

Since 1986, Insperity’s mission has been to help businesses succeed so communities prosper. Offering a suite of the most comprehensive, scalable HR solutions available in the marketplace, Insperity is defined by an unrivaled breadth and depth of services and level of care. Through an optimal blend of premium HR service and technology, Insperity delivers the administrative relief, reduced liabilities and better benefit solutions that businesses need to drive performance and growth. With 2024 revenues of $6.6 billion and more than 90 sales offices throughout the U.S., Insperity is currently making a difference in thousands of businesses and communities nationwide. For more information, visit http://www.insperity.com. Founded: April 1986Headquarters: Kingwood, TexasNumber of sales offices: 90+2024 Revenues: $6.6BNumber of corporate employees: 4,400+Number of Clients/customers: 100,000+Stock Exchange/Ticker: NYSE/NSP

Founded in 1986
Houston, Texas, USA
5.1K employees (178 in marketing)