Responsibilities

• Develop and execute an integrated field marketing strategy designed to increase brand awareness, generate security-led qualified pipeline, support customer acquisition, and contribute to regional growth targets across the US West Coast and Canada.
• Partner closely with regional Sales leadership and local teams to understand market priorities, target accounts, business objectives, and pipeline needs.
• Develop integrated marketing programs that highlight the combined value proposition of SecuritiAI + Veeam, driving awareness, customer engagement, and pipeline generation.
• Collaborate with Veeam marketing teams to identifysynergies, coordinate regional activities, and maximize the impact of shared programs and investments.
• Lead the planning and execution of account-based marketing programs, integrated campaigns, field events, executive engagements, trade shows, webinars, and partner-led initiatives.
• Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
• Collaborate with Channels & Alliances to develop joint marketing initiatives with GSIs, regional integrators, VARs, cloud partners, and strategic alliances.
• Manage MDF and partner-funded programs, coordinating joint activities to maximize partner engagement and available funding opportunities.
• Partner with Customer Success to strengthen customer advocacy, increase customer engagement, and identifyexpansion opportunities.
• Track campaign performance, pipeline contribution, lead conversion, and ROI, using data-driven insights to continuously optimizethe regional marketing strategy.

Preferred

• 8+ years of experience in B2B field marketing, demand generation, and/or partner marketing within SaaS enterprise technology, cloud, cybersecurity, and/or data management.
• Demonstrated experience developing and executing integrated field marketing programs across the US West Coast and/or Canada with budget ownership.
• Proven success driving demand generation and measurable pipeline growth.
• Excellent stakeholder management skills, including experience partnering with senior Sales leadership and cross-functional teams.
• Strong strategic, analytic, and problem-solving skills - with the ability to interpret, report, and present marketing, funnel, and pipeline data to drive business decisions.
• Excellent project management, organizational, and communication skills.
• Proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools.
• Experience with customer advocacy programs is a plus.