Responsibilities

• Plan, staff, and execute field activations across Houston, Austin, and San Antonio — sampling pop-ups, festivals, sports moments (Longhorn Country, Aggies, Astros, Rockets, Spurs), gym takeovers, college campus drops, rodeo activations, and retail demos
• Identify and secure local event partnerships, sponsorships, and grassroots opportunities across the three markets
• Manage on-site logistics: permits, equipment, sample inventory, vehicle rentals, signage, and day-of execution — including out-of-town activations
• Contribute to (or own, depending on level) the activation calendar and ensure every event ladders up to broader brand and sales priorities
• Recruit, onboard, train, and schedule a team of part-time brand ambassadors (1099 contractors) across Houston, Austin, and San Antonio
• Help build standardized onboarding, brand training, and event playbooks so every ambassador represents Lick consistently — whether they’re activating in Rice Village, on 6th Street, or at the Alamodome
• Coach the team in real time and provide feedback to drive performance, retention, and a strong on-brand vibe at every activation
• Approve timesheets, manage event-day staffing, and maintain a healthy ambassador roster across the three-market territory
• Build relationships with key retail accounts, C-stores, gyms, and on-premise locations across the Texas Triangle to land in-store sampling, displays, and account-level activations
• Coordinate closely with our distributor and sales partners in each market to align field activity with sell-in priorities, new account launches, and seasonal pushes

Requirements

• At least 1+ year of experience in field marketing, brand ambassador programs, experiential marketing, event production, hospitality, or related on-the-ground brand work — ideally in beverage, CPG, fitness, or lifestyle
• Familiarity with at least one of the Texas Triangle markets; openness and excitement about getting to know the other two
• Strong organizational chops — you can juggle multiple events, deadlines, and stakeholders without dropping balls
• Comfortable with the physical side of the job: lifting up to 40 lbs, setting up and breaking down event booths, and being on your feet for full event days (in Texas heat)
• Excellent communicator — clear writing, confident in front of consumers and partners, and comfortable representing the brand
• Self-starter mentality with a startup mindset: scrappy, organized, adaptable, and energized by ambiguity
• Valid driver’s license, reliable transportation, and willingness to work nights and weekends as the event calendar requires
• Comfortable with regular travel between Houston, Austin, and San Antonio
• Proficient with the basics: Google Workspace, Excel, social platforms, and event/content tools (Canva, CapCut, etc.)

Preferred

• Bonus Points (Either Level) - Recent grad of a Texas university with active campus and community connections
• Comfort capturing on-brand photo/video content for social use
• Experience working with beverage distributors (e.g., DSD, beer/non-alc partners)
• Bilingual (English/Spanish) — a significant plus in Texas markets

Benefits

• Health benefits
• PTO
• (yes) all the Lick you can drink