Responsibilities

• Strategic Execution: Lead the development and execution of event strategies that create new opportunities, drive deal acceleration and conversion, build key relationships, and drive revenue growth.
• Creative Ideation: Think innovativly to design unique and impactful activations and events, both 1:few and 1:many, to effectively engage target audiences.
• Collaboration: Work hand-in-hand with field marketers, sales teams, and broader marketing counterparts to implement high-touch marketing programs that align with organizational objectives.
• Campaign Follow-Up: Create and execute a comprehensive follow-up strategy for each campaign and event to enhance engagement and conversion post-events.
• Logistical Support: Manage logistics and execution for a range of virtual and in-person events, including roundtables, workshops, dinners, and third-party sponsorships and activations, ensuring every detail is meticulously handled.
• Performance Measurement: Collaborate with Marketing and Revenue Operations teams to assess the effectiveness of each program through quantitative metrics, ensuring alignment with revenue goals.
• Financial Oversight: Manage invoicing and accounting processes for events, ensuring accurate tracking and reporting across all regions.
• Onsite Support: Travel to selected regions and provide onsite support for key events as needed.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 6+ years of experience in event strategy execution in B2B SaaS, with demonstrated ability to manage both large and small-scale events.
• Proven track record of tying event and activation efforts directly to revenue outcomes.
• Strong collaborator with an ability to communicate effectively across teams.
• Exceptional attention to detail and a strong focus on execution, ensuring successful events aligned with strategic objectives.
• Ability and willingness to travel up to 25% of each month to ensure seamless event execution.

Preferred

• Experience with event management software and tools, such as Marketo, Salesforce, Asana, and Qualtrics (preferred).
• Excellent copywriting skills for promotional materials, invitations, and other event-related communications (preferred).

Benefits

• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
• The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid