Field Marketing Manager, North America

USA (Hybrid)

$98K/yr - $115K/yr (Est.)Mid Level6+ years expFull time

Posted 2 hrs ago

Job Summary

Own and execute strategic regional field marketing and ABM programs to generate pipeline, align with Sales, and optimize event-driven demand.

  • Own field marketing strategy and ABM campaigns
  • Partner with Sales, Product Marketing, and Demand Gen
  • Lead end-to-end program execution and analytics

Job Description

Responsibilities

  • Strategic Field & ABM Execution: Design, execute, and optimize integrated regional field marketing strategies and ABM campaigns that directly generate pipeline and accelerate sales velocity across target accounts.
  • Sales Alignment & Pipeline Ownership: Establish tight strategic alignment with Sales Leadership, AEs, and ADRs; co-develop rolling 6-month territory marketing plans to achieve regional MQL and pipeline goals.
  • End-to-End Program Leadership: Manage full-lifecycle event execution, vendor relationships, multi-touch integrated campaigns, and budget allocation to maximize event ROI and lead conversion.
  • Cross-Functional Stakeholder Collaboration: Partner seamlessly with Product Marketing, Demand Generation, Digital, and Partner/Channel teams to ensure cohesive regional messaging, event enablement, and field support.
  • Data-Driven Performance & Analytics: Track, analyze, and report on campaign pipeline metrics, ROI, and attribution to continuously optimize field tactics and deliver actionable insights to executive leadership.
  • Field Enablement & Advocacy: Champion product positioning, enablement toolkits, customer success stories, and campaign resources across regional field teams to drive outbound opportunity generation.

Requirements

  • 6+ years of Field Marketing experience
  • Bachelor's degree in Marketing or equivalent area of study.
  • Knowledge of Salesforce CRM, Marketo, and Outreach is a must.

Preferred

  • live events/face-to-face programs and virtual events

Benefits

  • competitive salaries
  • global wellness benefits
SnapLogic logo

SnapLogic

3.6 Glassdoor

Enterprises today need more than integration. They need systems that help them operate smarter and faster through AI. SnapLogic is the Agentic Integration Company, combining AI, data, and applications into one platform that lets organizations automate work, unify systems, and build intelligence across every team.SnapLogic’s platform empowers everyone, not just developers, to design, deploy, and manage AI-connected workflows using natural language and low-code tools. Teams across marketing, IT, operations, and analytics can use integration agents to simplify processes, streamline data flow, and drive better business outcomes.Trusted by global leaders such as Adobe, AstraZeneca, Verizon, and Sony, SnapLogic helps enterprises move from manual integration to autonomous intelligence. We connect everything so you can create anything.

Founded in 2006
San Mateo, California, USA
340 employees (24 in marketing)
63% recommend to a friend
70% CEO approval

Salaries

SalaryGuide estimate

$98K/yr – $115K/yr

Modelled from 17 comparable roles.

See all SnapLogic salaries

Marketing Team

Marketing Team Size
17 (5% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$371.3M
Last Raise
$165M
Series H, 4 years ago

Funding History

  • Dec 2021
    Series H • $165M
  • Oct 2019
    Series G • $72M
  • Dec 2016
    Series F • $40M

Traffic Signals

Monthly Visitors
120.9K
Monthly Google Ads Budget
$56K
Traffic Source Mix
Search
52.7%
Direct
36.2%
Referral
7%
Social
2.8%
Paid
1.1%

Headcount Trend

Current headcount: ~338

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Field Marketing Manager, North America

SnapLogic · USA · Hybrid