Responsibilities

• Plan and execute field marketing strategies across assigned markets
• Lead in-store demos, samplings, tastings, and retail activations
• Manage brand ambassadors and field teams
• Build strong relationships with retail partners, distributors, and local accounts
• Manage event sponsorships, festivals, pop-ups, and grassroots marketing efforts
• Ensure brand standards and messaging are consistently represented in-market
• Track performance metrics (sampling numbers, sell-through, feedback, ROI)
• Coordinate with sales and marketing teams to support launches and promotions
• Manage field marketing budgets and inventory

Requirements

• 3+ years of field marketing experience (CPG or beverage preferred)
• Strong understanding of retail environments and experiential marketing
• Proven experience managing teams or brand ambassadors
• Excellent communication and organizational skills
• Ability to work nights and weekends as required for events (manager will be required to be at all events)
• Comfortable lifting and transporting product and event materials
• Valid driver’s license and willingness to travel within assigned territory
• Clean driving record
• Experience driving company vehicle (specifically larger cargo van)

Preferred

• Self-starter with a high-energy, entrepreneurial mindset
• Passion for beverages, consumer brands, and in-person marketing
• Comfortable working independently while collaborating cross-functionally
• Data-driven with a creative approach to brand building