Field Marketing Manager

San Francisco, CA (Unknown)

$125K/yr – $200K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own field marketing experiences end to end and align ABM across channels to move pipeline, with a bias for hands-on execution and fast experimentation.

  • Field Marketing Ownership: Plan, execute, and measure regional programs tied to active opportunities and target accounts.
  • Sales Alignment and ABM: Sync with territory priorities and multi-channel ABM across direct mail, events, digital, gifting, and content.
  • Experimentation: Bring new tactics, test ideas, and help us stand out while tracking engagement and pipeline impact.

Job Description

Responsibilities

  • Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.
  • Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
  • Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.
  • Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.
  • Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.
  • Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.

Requirements

  • 1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
  • Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
  • Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball.
  • Comfort with data: you can pull basic reports, read metrics, and use them to make decisions.
  • A collaborative style that earns trust with Sales and marketing teammates quickly.
  • Comfortable moving fast, experimenting, and adjusting in real time.
  • A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
  • Comfortable with roughly 25% travel, up to 50% seasonally.

Preferred

  • Exposure to marketing toward IT, Engineering, or Security audiences.
  • Experience supporting events or campaigns in a B2B or startup environment.

Benefits

  • Impact: Be a key player in shaping the success of our product and company.
  • Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
  • Culture: Join a culture that values innovation, ownership, accountability, and fun.
SERVAL logo

SERVAL

Serval is the AI platform for IT teams, combining an AI-native ITSM with integrated workflow automation and access management. Serval automates help desk requests, just-in-time access, onboarding/offboarding, and more with AI-powered workflows that build themselves.

San Francisco, California, USA
51 employees (4 in marketing)

Traffic Signals

Monthly Visitors
15.8K
Monthly Google Ads Budget
$30.8K
Traffic Source Mix
Search
33.6%
Direct
44.5%
Referral
5.7%
Social
14.5%
Paid
1.5%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
2 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$122M
Last Raise
$75M
Series B, 3 months ago

Funding History

  • Dec 2025
    Series B • $75M
  • Oct 2025
    Series A • $47M