Responsibilities

• Own the Mall Marketing Strategy and Sales Growth
• - Own the marketing strategy and execution for Sarku Japan's mall portfolio, with a clear focus on growing comparable sales, transactions and guest frequency.
• - Build annual and quarterly mall marketing priorities that align with company sales goals, the brand calendar and the needs of mall restaurants.
• - Use store, market and cohort-level performance to identify opportunities, diagnose softness and recommend actions to improve results.
• - Develop proactive plans for key mall traffic periods, seasonal moments, competitive threats and location-specific sales opportunities.
• Lead Integrated Mall Marketing Programs
• - Build and maintain a centralized Print-on-Demand Marketing Toolkit and repeatable templates that reduce one-off requests and local reinvention.
• - Own and continuously improve the Mall Local Store Marketing Playbook, including Always-On tactics, traffic-driving programs and Competitive Intrusion responses.
• - Build and maintain relationships with mall management companies and create a portfolio-wide mall event calendar so Sarku Japan captures relevant traffic-driving opportunities.
• - Develop scalable community, co-tenant and mall-employee programs that can be deployed consistently across locations.

Requirements

• 5+ years of field, local or integrated marketing experience, preferably within QSR, fast casual, restaurants, retail, hospitality or another multi-unit consumer business.
• Previous mall, retail-center or multi-unit field marketing experience strongly preferred.
• Demonstrated experience using sales, traffic and marketing performance data to diagnose business opportunities and make recommendations.
• Strong understanding of integrated marketing across brand, creative, digital, social, CRM/loyalty, local marketing and third-party delivery.
• Experience creating turnkey programs, toolkits and communication processes that can scale across a large distributed field organization.
• Strong communicator who can build trust with restaurant and field teams while effectively representing their needs to cross-functional and senior leadership partners.
• Proven ability to lead cross-functional initiatives and influence teams without direct authority.
• Strong project-management skills with the ability to manage multiple programs, deadlines and stakeholders simultaneously.
• Ability to travel 50%+ as required to spend time with field teams, restaurant locations, mall partners and key markets.