Responsibilities

• Develop and execute integrated public sector regional marketing plans aligned to territory pipeline and revenue goals, including events, ABM programs, executive briefings, government-focused roundtables, roadshows, user groups, third-party sponsorships, and digital campaigns.
• Align closely with public sector sales leaders and account teams to prioritize named accounts, agencies, and verticals; build targeted marketing plans that support capture strategies and long sales cycles.
• Partner with Partner Marketing and channel ecosystem stakeholders (VARs, SIs, MSSPs, distributors) to deliver joint campaigns, co-funded programs, and field engagement initiatives.
• Engage strategic public sector partners (e.g., integrators and contract holders) to execute co-branded campaigns and solution-based messaging tailored to government use cases.
• Plan and execute high-impact government events (e.g., Fed-focused events, state/local conferences, education forums), ensuring compliance with public sector regulations and procurement sensitivities.
• Leverage ABM strategies and intent data to target key agencies, departments, and accounts, orchestrating personalized, multi-touch campaigns across channels.
• Drive executive engagement programs (briefings, VIP events, advisory boards) to build relationships with senior government stakeholders.
• Manage budgets and reporting, including planning, forecasting, vendor negotiation, and ROI tracking.
• Pre-Event (Planning & Strategy) related planning items such as defining public sector-specific event strategy aligned to government buying cycles, identifying event mix, establishing success metrics, building comprehensive event plans, managing budgets/logistics/vendor selection, coordinating pre-event promotion, and securing executive speakers.
• During Event (Execution & Experience) related items such as leading onsite execution, facilitating networking and executive engagements, capturing leads and engagement data.
• Post-Event (Follow-up & Optimization) related items such as executing structured follow-up plans, analyzing performance against KPIs, conducting debriefs, and repurposing event content.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)
• 5+ years of B2B field marketing experience in cybersecurity, enterprise technology, or SaaS
• Experience supporting public sector (Federal and SLED) go-to-market strategies is a must
• Proven track record driving pipeline through integrated field marketing programs
• Strong understanding of complex sales cycles and account-based marketing (ABM)
• Experience working in channel-driven environments with partners
• Proficiency in marketing automation and CRM tools (e.g., Marketo, Salesforce)
• Excellent stakeholder management and communication skills
• Willingness to travel (25–30%)
• Must be eligible to work in the US without sponsorship from an employer now or in the future.

Preferred

• MBA preferred

Benefits

• US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.