Director, Field Marketing - Americas
New Relic
Atlanta, GA (Remote)
$193K/yr - $241K/yrIn-houseFull-timeDirector/executive
11 hrs ago
Field Marketing Manager
Phoenix, AZ (Hybrid)
Salary Not AvailableSenior Level8+ years expFull time
Posted 2 months ago
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Job Summary
Drive local marketing support for Primrose franchise schools as the regional resource and trusted advisor, turning opportunities into practical, compliant campaigns.
- Must-have: 8+ years in local or multi-location marketing (franchising preferred).
- Standout: proven ability to build owner partnerships and translate data into actions.
Job Description
Responsibilities
- Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor.
- Consult Franchise Owners on how to allocate their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
- Review and approve annual and ongoing local marketing plans, ensuring strategies are market-appropriate, channel-effective, and aligned with brand expectations.
- Monitor marketing spend pacing across assigned schools and proactively address underinvestment or off-track activity before compliance issues arise.
- Deliver seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year.
- Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
- Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
- Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes.
- Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.
- Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support.
- Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results.
- Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed.
- Partner with Franchise Business Consultant to drive school performance and address business needs.
- Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.
Requirements
- 8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi-location business environment.
- Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
- Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
- Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
- Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
- Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
- Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
- Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
- Full-time team members are eligible for health, dental and vision insurance
- Employee Assistance Program
Primrose School Franchising Company
Primrose Schools® is a national franchise company that provides high-quality early education and care to children and families across America. Our state-of-the-art school environment, exclusive Balanced Learning® approach and national Cognia® accreditation have set us apart in the early education and care industry for over 40 years. There are more than 500 Primrose schools nationwide, serving children 6 weeks old through kindergarten and after school. Each school is independently owned and operated by dedicated Franchise Owners who partner with parents to help children build a strong foundation for future learning and life.
Traffic Signals
Monthly Visitors
135.5K
Monthly Google Ads Budget
$257.6K
Traffic Source Mix
Search
48.9%
Direct
43.2%
Referral
6.4%
Social
0.8%
Paid
0.6%
Headcount Trend
Current headcount: ~8.1K
Marketing Team
Marketing Team Size
55 (1% of company)
