Responsibilities

• The Field Marketing Manager is responsible for leading field marketing strategy and execution across an assigned market or many markets territory to drive sales growth, traffic, and brand awareness.
• This role partners closely with Operations to bring national and regional initiatives to life locally, ensuring consistent execution, strong community presence, and measurable results.
• The Field Marketing Manager provides strategic insights, performance analysis, and market recommendations to the Director of Field Marketing to inform ongoing optimization of marketing programs and local store marketing efforts.
• Execute national and regional marketing strategies at the local market level to drive sales, traffic, and awareness.
• Oversee field marketing activity across an assigned multi-market territory, ensuring comprehensive coverage, execution consistency, and performance accountability across all sub-regions and restaurant locations.
• Coordinate with and provide day-to-day guidance to Field Marketing Specialists within the territory, ensuring alignment on priorities, execution standards, and reporting.
• Develop and implement short-term local business plans aligned to sales goals and market-specific needs.
• Identify, develop, and execute grassroots and community marketing initiatives, including proactively sourcing new local partnerships, events, sponsorships, and catering opportunities to drive traffic and sales.
• Ensure timely and consistent execution of promotions, campaigns, and marketing programs across assigned restaurants.
• Serve as a key marketing partner to Operations by aligning marketing initiatives with operational priorities and business objectives.