Field Marketing Manager- East (Q3 2026)
Myriad360
USA (Remote)
$100K/yr - $120K/yrIn-houseFull-timeMid level5+ years exp.
11 hrs ago
Field Marketing Manager
Los Angeles, CA (On-site)
$100K/yr – $105K/yrMid Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the local field marketing engine across multi-market territory, turning local partnerships, events, and promotions into measurable visits and sales while coordinating with Operations and cross-functional teams for consistent execution and learnings.
- Field Ownership: guide Territory execution, align Field Marketing Specialists, and maintain disciplined reporting and priorities.
- Local Activation: source and run grassroots partnerships, events, and sponsorships to drive foot traffic and revenue.
- Insights & Governance: analyze channel and promotions data by daypart and menu to surface opportunities and inform the Director of Field Marketing.
Job Description
Responsibilities
- Execute national and regional marketing strategies at the local market level to drive sales, traffic, and awareness.
- Oversee field marketing activity across an assigned multi-market territory, ensuring comprehensive coverage, execution consistency, and performance accountability across all sub-regions and restaurant locations.
- Coordinate with and provide day-to-day guidance to Field Marketing Specialists within the territory, ensuring alignment on priorities, execution standards, and reporting.
- Develop and implement short-term local business plans aligned to sales goals and market-specific needs.
- Identify, develop, and execute grassroots and community marketing initiatives, including proactively sourcing new local partnerships, events, sponsorships, and catering opportunities to drive traffic and sales.
- Ensure timely and consistent execution of promotions, campaigns, and marketing programs across assigned restaurants.
- Serve as a key marketing partner to Operations by aligning marketing initiatives with operational priorities and business objectives.
- Analyze sales, traffic, and promotional performance by channel, daypart, menu family, and day of week to identify opportunities and risks.
- Monitor execution effectiveness and provide clear insights, learnings, and recommendations to the Director of Field Marketing.
- Collect and elevate local market intelligence, including competitor activity, customer feedback, and emerging trends.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Communication or equivalent required
- 5+ years field marketing experience
- Experience in restaurant marketing preferred
- Proven experience executing commercial driving Field Marketing programs.
- Strong analytical mindset with ability to interpret sales, traffic, and promotional performance data
- Experience managing local marketing budgets and vendors
- Ability to spend 70%+ of time in the field, including restaurant visits and community engagement
- Must be able to lift and carry boxes up to 50 lbs when supporting events and on-site activations
- Strong partnership skills with Operations and cross-functional teams
- Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment
- Bilingual in Spanish preferred
Pollo Campero
Pollo Campero started in Guatemala with a prized chicken recipe that has been delighting friends & families since 1971. Fast forward over 50 years later and Pollo Campero's dedication to high quality & flavorful chicken recipes has not changed. Pollo Campero specializes in traditional fried and citrus grilled chicken recipes that can be enjoyed personally or for families to share through dine-in, drive-thru, take out, or delivery. Pollo Campero also has a franchise opportunity that provides its owners with a strong legacy, flavor profile, built-in customer base and proven ability to enter new markets with ease. For more information, visit https://camperofranchise.com/.
