Responsibilities

• Execute national and regional marketing strategies at the local market level to drive sales, traffic, and awareness.
• Oversee field marketing activity across an assigned multi-market territory, ensuring comprehensive coverage, execution consistency, and performance accountability across all sub-regions and restaurant locations.
• Coordinate with and provide day-to-day guidance to Field Marketing Specialists within the territory, ensuring alignment on priorities, execution standards, and reporting.
• Develop and implement short-term local business plans aligned to sales goals and market-specific needs.
• Identify, develop, and execute grassroots and community marketing initiatives, including proactively sourcing new local partnerships, events, sponsorships, and catering opportunities to drive traffic and sales.
• Ensure timely and consistent execution of promotions, campaigns, and marketing programs across assigned restaurants.
• Serve as a key marketing partner to Operations by aligning marketing initiatives with operational priorities and business objectives.
• Analyze sales, traffic, and promotional performance by channel, daypart, menu family, and day of week to identify opportunities and risks.
• Monitor execution effectiveness and provide clear insights, learnings, and recommendations to the Director of Field Marketing.
• Collect and elevate local market intelligence, including competitor activity, customer feedback, and emerging trends.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communication or equivalent required
• 5+ years field marketing experience
• Experience in restaurant marketing preferred
• Proven experience executing commercial driving Field Marketing programs.
• Strong analytical mindset with ability to interpret sales, traffic, and promotional performance data
• Experience managing local marketing budgets and vendors
• Ability to spend 70%+ of time in the field, including restaurant visits and community engagement
• Must be able to lift and carry boxes up to 50 lbs when supporting events and on-site activations
• Strong partnership skills with Operations and cross-functional teams
• Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment
• Bilingual in Spanish preferred