Responsibilities

• Create a positive team member experience.
• Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices.
• Leads the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies.
• Works with practice to build specific marketing and sales collateral, presentations, and content that align with corporate brand standards.
• Analyzes performance and segments audiences for targeted outbound programs.
• Develops, maintains, and analyzes intelligence for current and prospective competitors.
• Recommends innovative marketing programs and approaches to increase the effectiveness of attracting new clients and growing existing key client accounts.
• Determines ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels, working with digital, events and communication teams to maximize impact.
• Creates enticing, customer-centric messaging and campaign assets that communicate and differentiate Ryan’s value in target industries, segments, and regions.
• Manages the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets.
• Leads activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders.
• Builds and maintains a robust internal communications plan, including internal emails, enablement, and sales support materials such as sales sheets, webinars, tax alerts, etc.
• Develops and ensures consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity.
• Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university, preferably with a concentration in Business, Marketing or Communications and a minimum of 5 years related work experience.
• Must be able to execute projects and responsibilities with minimal direction and be professional and articulate.
• Intermediate skills in Microsoft® Word, Excel, Outlook, PowerPoint, Marketing Automation Solutions (i.e. Pardot, Marketo, Eloqua, HubSpot), and some familiarity with tools like PowerBi, ClickUp, and SmartSheet.
• Valid driver’s license required.

Benefits

• Hybrid Work Options
• Award-Winning Culture
• Generous Personal Time Off (PTO) Benefits
• 14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
• Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
• Benefits Eligibility Effective Day One
• 401K with Employer Match
• Tuition Reimbursement After One Year of Service
• Fertility Assistance Program
• Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service