Responsibilities

• Own and execute the North America regional marketing strategy in close coordination with global marketing teams
• Build and execute regional marketing programs from the ground up, including campaigns, events, and sales enablement initiatives
• Launch and scale GTM marketing strategies in new and existing markets across North America
• Design and execute ABM-led ICP engagement campaigns in partnership with Account Executives and BDR teams
• Plan and deliver partner marketing initiatives, including co-marketing campaigns, events, content, and partner advocacy programs
• Plan, manage, and execute regional customer and prospect events across North America to drive engagement, advocacy, and brand presence
• Generate marketing-sourced pipeline through field programs, customer roadshows, and scalable regional campaigns
• Develop and manage the AMER marketing budget, ensuring efficient spend aligned with business priorities

Requirements

• 5–7+ years of experience delivering, accelerating, and expanding sales pipeline through regional or field marketing
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
• Proven experience driving growth and brand awareness for fast-growing B2B enterprise software companies
• Strong hands-on experience managing multiple concurrent marketing initiatives end to end
• Demonstrated ability to operate as a self-starter who brings new ideas, challenges traditional approaches, and executes quickly
• Highly data-driven marketer with experience in account-based marketing and performance reporting
• Proven ability to partner closely with Sales and GTM teams to influence pipeline and revenue outcomes
• Strong written and verbal communication skills in English; additional languages are a plus

Preferred

• Experience in KYC, fraud prevention, cybersecurity, biometrics, or adjacent technology markets
• Established network across North American industry associations, influencers, and ecosystem partners
• Experience operating in fast-paced, high-growth technology environments

Benefits

• Medical and dental insurance
• Health and wellness
• Peer recognition
• Flexible time off
• 401K match