Field Marketing Manager

Pollo Campero

Field Marketing Manager - New York

New York, USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive local execution of national and regional marketing strategies to boost sales and traffic.

Must-have: 5+ years field marketing experience, including budgets and vendors.
Standout: Regular field presence and cross-functional collaboration with Operations.

Job Description

Responsibilities

Execute national and regional marketing strategies at the local market level to drive sales, traffic, and awareness.
Conduct regular and consistent restaurant visits across assigned markets to ensure effective execution of marketing programs, promotions, and brand standards.
Develop and implement short-term local business plans aligned to sales goals and market-specific needs.
Identify, develop, and execute grassroots and community marketing initiatives, including proactively sourcing new local partnerships, events, sponsorships, and catering opportunities to drive traffic and sales.
Ensure timely and consistent execution of promotions, campaigns, and marketing programs across assigned restaurants.
Serve as a key marketing partner to Operations by aligning marketing initiatives with operational priorities and business objectives.
Analyze sales, traffic, and promotional performance by channel, daypart, menu family, and day of week to identify opportunities and risks.
Monitor execution effectiveness and provide clear insights, learnings, and recommendations to the Director of Field Marketing.
Collect and elevate local market intelligence, including competitor activity, customer feedback, and emerging trends.
Support weekly, monthly, and quarterly reporting related to field marketing initiatives and local performance.

Requirements

Bachelor's degree in Business Administration, Marketing, Communication or equivalent required.
5+ years field marketing experience.
Experience in restaurant marketing preferred.
Proven experience executing commercial driving Field Marketing programs.
Strong analytical mindset with ability to interpret sales, traffic, and promotional performance data.
Experience managing local marketing budgets and vendors.
Ability to spend 60%+ of time in the field, including restaurant visits and community engagement.
Strong partnership skills with Operations and cross-functional teams.
Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment.
Bilingual in Spanish preferred.

Pollo Campero

Pollo Campero started in Guatemala with a prized chicken recipe that has been delighting friends & families since 1971. Fast forward over 50 years later and Pollo Campero's dedication to high quality & flavorful chicken recipes has not changed. Pollo Campero specializes in traditional fried and citrus grilled chicken recipes that can be enjoyed personally or for families to share through dine-in, drive-thru, take out, or delivery. Pollo Campero also has a franchise opportunity that provides its owners with a strong legacy, flavor profile, built-in customer base and proven ability to enter new markets with ease. For more information, visit https://camperofranchise.com/.

Founded in 1971

Dallas, Texas, USA

4.2K employees (119 in marketing)

www.campero.com