Responsibilities

• Strategic Planning : Develop and implement regional marketing strategies that align with overall company objectives and target audience needs.
• Campaign Execution : Plan, coordinate, and execute field marketing campaigns, events, and promotions to generate leads and drive sales.
• Market Research : Conduct market analysis to identify opportunities, competitive landscape, and customer preferences, ensuring marketing strategies are data driven.
• Collaboration : Work closely with sales, product, and corporate marketing teams to ensure alignment of messaging, goals, and initiatives.
• Performance Tracking : Monitor and report on the effectiveness of marketing initiatives, analyzing metrics and making recommendations for improvement.
• Local Partnerships : Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence and drive community engagement.
• Content Creation : Collaborate with the marketing team to develop localized marketing materials, including brochures, presentations, and social media content.
• Training and Support : Provide training and support to local sales teams on marketing initiatives and best practices.
• Sales : Assist with sales efforts as needed, including direct selling and product demonstrations

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field preferred.
• At least 2 years of experience in field marketing or a related role, preferably in a B2C environment. Technical industry experience a plus.
• Proven record of developing and executing successful marketing campaigns and events.
• Flexibility to work in varying shifts, including evenings and weekends.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in marketing tools and CRM systems.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Strong organizational and analytical skills.
• Ability to travel as needed to support regional initiatives. This could include up to 2 hours via company vehicle up to three times per week and one overnight stay once per month.

Benefits

• Health, Vision, Basic Dental & Life Insurance, STD, LTD, 401k, Paid Time Off, Paid Training