Field Marketing Manager - Mt. Vernon/Anderson Region

Anderson, IN (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional field marketing efforts and partner with sales to generate leads across local markets.

  • Plan and execute regional field marketing campaigns and events to generate leads.
  • 1–3 years in marketing, events, or customer-facing roles.
  • Willingness to travel regionally with a valid driver’s license.

Job Description

Responsibilities

  • Strategic Planning : Develop and implement regional marketing strategies that align with overall company objectives and target audience needs.
  • Campaign Execution : Plan, coordinate, and execute field marketing campaigns, events, and promotions to generate leads and drive sales.
  • Market Research : Conduct market analysis to identify opportunities, competitive landscape, and customer preferences, ensuring marketing strategies are data driven.
  • Collaboration : Work closely with sales, product, and corporate marketing teams to ensure alignment of messaging, goals, and initiatives.
  • Performance Tracking : Monitor and report on the effectiveness of marketing initiatives, analyzing metrics and making recommendations for improvement.
  • Local Partnerships : Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence and drive community engagement.
  • Content Creation : Collaborate with the marketing team to develop localized marketing materials, including brochures, presentations, and social media content.
  • Training and Support : Provide training and support to local sales teams on marketing initiatives and best practices.
  • Sales : Assist with sales efforts as needed, including direct selling and product demonstrations