Responsibilities

• Own pipeline creation and progression targets for your assigned mid-market pods, and be accountable for marketing’s contribution to their bookings goals.
• Serve as the primary marketing partner to pod sales leaders - join pipeline reviews, understand the account landscape, and build quarterly field marketing plans grounded in their priorities.
• Localize and activate centralized integrated campaigns and Intuit-led events for your region, ensuring strong regional attendance, follow-up, and pipeline conversion.
• Design and execute autonomous local programs - ABM plays, executive dinners, regional events, partner co-marketing, and targeted account activations - based on the specific needs of your territory.
• Orchestrate 1:few and 1:1 ABM programs against priority account lists built jointly with sales, spanning air cover, personalized content, and direct engagement.
• Manage regional budget with rigor, measuring every program on pipeline impact and reallocating spend to what works.
• Close the loop relentlessly: track lead follow-up with SDRs and AEs, report on sourced/influenced pipeline and progression, and share learnings across the Regional Marketing team.
• Act as the voice of the field back into central marketing - feeding regional insight into campaign, content, and product marketing teams to sharpen the mid-market motion.

Requirements

• 5+ years of B2B field marketing, ABM, or demand generation experience, ideally in SaaS or fintech, with direct alignment to a sales organization.
• A track record of building pipeline with and for sales teams — you speak in sourced and influenced pipeline, conversion rates, and velocity, not just MQLs.
• Hands-on experience planning and executing regional events, executive roundtables, and third-party sponsorships, end to end.
• Working knowledge of ABM strategy and tooling (e.g., 6sense, Demandbase, or similar) and marketing automation / CRM (Marketo, Salesforce, or similar).
• Strong sales empathy and communication skills — comfortable in pipeline councils and forecast conversations, and skilled at earning trust with sellers and sales leaders.
• A builder’s mindset: you thrive with autonomy, move fast with imperfect information, and are equally comfortable executing centralized plays and inventing local ones.
• Willingness to travel regionally (~25–40%) for events, account engagements, and time in-market with your pods.