Responsibilities

• Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualified pipeline .
• Own full-funnel campaign performance — from first touch to SQL — with clear attribution and ROI tracking.
• Design and execute ABM plays targeting priority accounts, working hand-in-hand with AEs and SDRs to orchestrate coordinated outreach.
• Plan and execute in-person and virtual events — from industry conferences and executive roundtables to partner activations and hosted roadshows — with a relentless focus on pipeline output, not just attendance.
• Evaluate and prioritize key events based on TAM coverage, ICP density, and expected pipeline contribution.
• Run structured growth experiments across channels, messaging, and offers — build fast, measure rigorously, scale what works.
• Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead.
• Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing.
• Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets.
• Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise.

Requirements

• 5+ years in B2B SaaS growth or demand generation marketing, with a track record of owning pipeline numbers — not just campaign outputs.
• Proven ABM experience: you know how to orchestrate account-level plays across marketing, sales, and SDR motions.
• Analytically fluent: comfortable building attribution models, reading funnel metrics, and making budget decisions based on data.
• Hands-on with the modern growth stack: HubSpot or Marketo, Salesforce (or Dynamics), intent data tools ( 6sense, Bombora), and AI-powered content platforms.
• Sharp communicator who can translate campaign performance into business language for Sales and leadership.
• Experience in logistics , supply chain, or enterprise SaaS is a plus. Curiosity about the space is a must .
• Based in the US; comfortable working across time zones and partnering with the European central marketing team.