Responsibilities

• Partner with Sales to understand regional priorities, target accounts, and business objectives and translate them into effective field marketing programs.
• Plan and execute a variety of field marketing events, including customer and prospect dinners, sponsorships at industry events, VIP events, etc.
• Manage event execution from planning through post-event follow-up, including timelines, vendors, logistics, communications, attendee engagement, and reporting.
• Work with Sales to drive attendance and engagement among target customers and prospects.
• Collaborate with Demand Generation, Content, Product Marketing, Partner Marketing, Creative, and other marketing teams to extend and amplify field programs.
• Support campaign and event communications, including invitations, registration campaigns, attendee communications, and post-event follow-up.
• Track program performance and use data to identify opportunities to improve engagement, pipeline impact, and overall program effectiveness.
• Maintain accurate program information and activity in Salesforce and other marketing systems.
• Manage multiple programs and priorities simultaneously while maintaining strong attention to detail and follow-through.
• Identify opportunities to improve field marketing processes, programs, and the customer experience.

Requirements

• 2+ years of experience in field marketing, event marketing, demand generation, or a related B2B marketing role.
• Experience planning and executing marketing programs, events, or campaigns in a B2B environment.
• Demonstrated ability to partner effectively with Sales and cross-functional marketing teams.
• Demonstrated project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Strong written and verbal communication skills.
• Experience using Salesforce or a similar CRM/marketing system.
• Willingness to travel approximately 20–30% for events and other marketing initiatives, as needed.

Preferred

• Experience in an enterprise SaaS or technology environment.
• Experience supporting regional or field marketing programs.
• Familiarity with Marketo or similar marketing automation platforms.
• Experience working with event technology and registration platforms.
• Strong analytical skills and an interest in using data to measure and improve marketing programs.
• Comfortable working in a fast-paced, collaborative environment where priorities can evolve.
• Highly proactive, resourceful, and willing to roll up your sleeves to get things done.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.

Benefits

• Medallia also offers competitive health and wellness benefits, including but not limited to medical, dental, vision, 401(k), short-term and long-term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays. Benefits and eligibility may vary by location and role.