Field Marketing Manager - Long Beach

Long Beach, CA (Hybrid)

$75K/yr – $85K/yrSenior Level3+ years expFull time

Posted 5 days ago

Job Summary

Own and drive recruitment events strategy across campus and community partnerships to grow enrollments, lead generation, and brand presence.

  • Lead event planning, partnerships, and presentations to maximize inquiries and enrollments
  • Measure and optimize event ROI through data-driven analysis and cross-functional collaboration
  • Develop innovative recruitment formats and promotional tactics to boost engagement

Job Description

Responsibilities

  • Schedule, coordinate and serve as representative for recruitment events, including career fairs,community festivals, dealership receptions, and campus open houses to include transportingcompany truck and trailer to events and setting up demonstrations
  • Drive enrollment growth by identifying and engaging prospective students through events thatdeliver high-value leads, driving strong inquiry-to-start conversion rates
  • Optimize event ROI by developing and executing local event strategies that generate the highestreturn on investment, including high school STEM demonstrations, employer-sponsoredshowcases, and campus-hosted experiences
  • Build and leverage strategic partnerships by establishing strong relationships with industrypartners, local employers, and high school staff to increase brand presence and student referrals
  • Enhance event performance metrics through tracking and analyzing event success, measuringthe impact on student inquiries, enrollments, and starts
  • Collaborate with regional leaders to optimize strategies based on data insights
  • Innovate and expand recruitment strategies by developing and testing new event formats andpromotional tactics to continually improve student engagement and interest
  • Deliver engaging presentations to include live demonstrations at high schools, community eventsand employer partner activations
  • Establish strong relationships with industry partners, local employers, and high schools toincrease brand presence and student referrals
  • Other duties as assigned

Requirements

  • Bachelor's degree in marketing, communications, or event management (preferred)
  • Minimum of three (3) years' experience in marketing or event management with a particularexperience in onsite and offsite events (required)
  • Minimum one (1) year of experience working in a cross-functional organizational environment(preferred)
  • Minimum one (1) year experience with developing and negotiating sponsorship agreements(preferred)
  • Minimum one (1) year of experience in event planning and execution background including leadgeneration (preferred)
  • Knowledge of basic marketing & advertising disciplines (required)
  • Bilingual in English and Spanish (preferred)
  • Licenses / Certifications
  • Possess a valid state-issued driver's license; license class may vary based on state-specificrequirements (required)
  • Meet DOT requirements and pass a driving test (required)

Preferred

  • Bachelor's degree in marketing, communications, or event management (preferred)
  • Minimum one (1) year of experience working in a cross-functional organizational environment(preferred)
  • Minimum one (1) year experience with developing and negotiating sponsorship agreements(preferred)
  • Minimum one (1) year of experience in event planning and execution background including leadgeneration (preferred)
  • Bilingual in English and Spanish (preferred)

Benefits

  • Tuition Waiver : Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
  • Paid Time Off : Competitive paid time off programs for employees (Vacation, Sick, Flexible)
  • Retirement Matching : 50% match on the first 6% of your contributions after 90 days
  • Paid Parental Leave : 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
  • Competitive Insurance : Health, vision, and dental coverage for you and your dependents
  • Pet Insurance : Competitive coverage for your furry family members through ASPCA
  • Health Plan Enrollment : Eligibility starts first of the month following completing one full month of employment
Universal Technical Institute logo

Universal Technical Institute

Universal Technical Institute, Inc., is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians, CNC machinists and Welders. We offer specialized technical education programs under the banner of the well-known brands Universal Technical Institute (UTI), Motorcycle Mechanics Institute (MMI), Marine Mechanics Institute (MMI) and NASCAR Technical Institute (NASCAR Tech). We work with some of the most respected brands in the transportation industry, including BMW, Mercedes Benz, Harley-Davidson, Ford, Toyota, and Peterbilt, to name a few. In all, our students have the opportunity to work with over 30 industry-leading brands.

Founded in 1965
Phoenix, Arizona, USA
3.9K employees (85 in marketing)

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all Universal Technical Institute salaries

Marketing Team

Marketing Team Size
65 (2% of company)
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Series Unknown, 23 years ago

Funding History

  • Jan 2003
    Series Unknown

Traffic Signals

Monthly Visitors
683.7K
Monthly Google Ads Budget
$561.9K
Traffic Source Mix
Search
62.8%
Direct
29.7%
Referral
4.8%
Social
1.2%
Paid
1.5%

Headcount Trend

Current headcount: ~4K

Recent News

Universal Technical Institute logo

Field Marketing Manager - Long Beach

Universal Technical Institute · Long Beach, CA · Hybrid