Responsibilities

• 20% Localized Brand Partnerships & Programming: Develop strategic partnerships to reach consumers and create authentic connections with the brand.
• Support beverage distribution partners and sales teams by building brand awareness and executing local market plans.
• Identify and propose strategic initiatives and event participation to the RMM based on an understanding of local market trends.
• 50% Market Activation & Onsite Event Management: Guide the strategy, planning, scheduling, and execution of events, occasion sampling, demos, seeding, and sales support activities.
• Act as the spokesperson for the brand with high energy and strong people skills at events.
• Ensure execution of all branding, display, product integration, and activation elements at events.
• Occasionally participate in Distributor Sales Meetings and market blitz/crew drive activities in your territory, and potentially other markets.
• 5% Earned & Influencer Marketing: Collaborate with brand Social Media Managers and Community Engagement Reps to plan and execute engaging social media content (photos, videos, written copy) for local and global platforms (Instagram, Facebook, Twitter).
• Identify and work with local influencers to expand brand reach.
• Act as a cross-functional liaison for in-market activations with the Social Media Team, providing real-time engagement and storytelling opportunities through strong and reliable communication.

Requirements

• 3+ years of experience in Field Marketing
• Proven experience in managing teams
• Must be available to work varied days and hours (potentially nights and weekends)
• Must be able to operate a motor vehicle and be insurable under our company’s policy
• Strong understanding of our brand(s) visual and content aesthetics, audience, voice, and tone
• Proficiency in Microsoft Word, Excel, and Outlook
• Ability to thrive in a dynamic, fast-paced environment under tight deadlines
• Excellent problem-solving, initiative, and adaptability skills
• Strong organizational and communication skills (written and verbal)
• Demonstrated success in executing logistical details, including best practices, customer and employee needs, and short and long-term strategic plans

Preferred

Benefits

• Medical/Dental/Vision benefits available
• Wellness Reimbursement - $50 monthly
• Unlimited Paid Time Off
• Health and Wellness: Comprehensive health insurance coverage, including medical, dental, and vision plans