Responsibilities

• Lead marketing strategies for franchise openings across the U.S.
• Develop and execute pre-opening, launch, and post-opening marketing campaigns that drive customer acquisition and first-year performance.
• Partner directly with franchisees to execute grassroots marketing, community partnerships, local events, CRM campaigns, paid media, and promotional initiatives.
• Analyze campaign performance and leverage customer insights to optimize future franchise openings.
• Collaborate cross-functionally to ensure successful execution across multiple markets.

Requirements

• 5+ years of experience in field marketing, franchise marketing, local marketing, brand activation, or multi-unit consumer marketing.
• Experience supporting franchise openings, new market launches, or multi-location marketing initiatives.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Proven success developing localized marketing campaigns that drive customer acquisition and business growth.
• Excellent communication and relationship-building skills with experience partnering directly with franchisees, field teams, or multi-unit operators.

Preferred

• Backgrounds from franchise, hospitality, restaurants, retail, fitness, consumer services, or other multi-unit organizations are highly preferred.