Responsibilities

• Serve as the primary marketing contact for JETSET Pilates franchisees, providing support and consultation regarding local marketing strategy, resources, and brand standards
• Partner with new franchisees during pre-opening and presales, ensuring the 16-week playbook is executed successfully with a focus on lead generation, conversions, and founding member acquisition
• Support franchisees in sales alignment, collaborating with studio teams to ensure marketing and sales strategies work together to drive first visits, intro offers, and memberships
• Guide franchisees on leveraging national campaigns, toolkits, and assets for their local markets—adapting resources for optimal local impact
• Develop and maintain strong relationships with franchise operators, addressing questions and sharing marketing best practices to elevate local execution
• Monitor franchisee-led marketing initiatives, local engagements, and in-market performance using data from CRM, digital channels, and studio feedback
• Compile and analyze local marketing reports, identifying trends, successes, and areas for improvement across franchise locations
• Report key findings, insights, and recommendations to the Director of Field Marketing, informing overall strategy
• Conduct periodic assessments with franchisees, recommending actionable tactics to strengthen local brand presence, member acquisition, and retention
• Ensure franchisee compliance with brand guidelines and marketing policies, providing feedback and support to uphold consistency and quality

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• This role requires approximately 25-35% travel, primarily to support pre-sales, studio openings, and field training. Travel cadence may be higher during peak opening periods
• Travel requirement details not to be omitted.

Nice To Have

• Experience in franchise, retail, or fitness/health industries preferred
• Strong understanding of sales-marketing integration and pre-opening campaign execution is a plus
• Project management and organizational skills, with experience supporting multiple projects simultaneously
• Data-driven approach and proficiency in tracking local marketing KPIs, performance analysis, and reporting
• Strong relationship management skills and the ability to influence

Benefits

• Competitive compensation, performance-based incentives, and growth opportunities
• 75% contribution to comprehensive individual health plan; plus dental, vision, life, and pet insurance options
• Up to 4% match to 401(k) plan
• Flexible fitness & wellness membership
• Paid time off and company holidays
• A culture that values innovation, ownership, and excellence
• A high-impact role in a rapidly scaling brand
• Opportunity to shape the design and construction process of a nationally growing franchise
• A collaborative, fast-paced, and supportive remote work environment
• Travel opportunities to new markets and locations across the U.S

Compensation

• USD 70000-95000 YEAR

Other