Field Marketing Manager

Orlando, FL (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 1 day ago

Job Summary

Own and lead hotel marketing and branding initiatives by managing agencies, shaping PR and events, developing partnerships, and steering content, campaigns, and reporting in coordination with Revenue and Operations teams.

  • Oversee agency relationships for collateral, PR, and promotions
  • Plan and execute lifestyle programming and events to generate buzz
  • Drive content strategy and online presence in alignment with brand standards

Job Description

Responsibilities

  • Manage the brand agencies for additional collateral design, printing and any other promotional requirements.
  • Organize special events that will generate great press and PR.
  • Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz.
  • Create and curate unique lifestyle programming in coordination with the hotel operations team that can then be used in PR articles and social media activity.
  • Manage the PR agencies on a daily basis, ensuring objectives, strategies and road maps are executed in a timely manner.
  • Monitor in hotel Marketing and Brand Standards to ensure compliance.
  • Co-ordinate with Director of Revenue integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).
  • Support website blogs and manage the content strategy in conjunction with Director of Revenue.
  • Develop relevant promotions and packages as a result of PR and other marketing initiatives.
  • Manage marketing plans i.e. advertising (off line) and co-ordinate on online marketing activity if required with Director of Sales & Marketing and Director of Revenue.

Requirements

  • At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential)
  • Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
  • Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
  • Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
  • Strong Creative Mind
  • Ability to organize exclusive events to the
  • Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
  • Ability to deliver strong print and collateral marketing materials
  • Ability to work proficiently quickly in a high-pressure & fast paced environmen
  • Exceptional with details and follow up

Benefits

  • We are pleased to offer to our full-time associates a comprehensive and competitive benefits package designed to support your health, well-being, and financial future.
  • Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance
  • 401(k) Retirement Plan with employer matching contributions
  • Paid holidays
  • Paid vacation
  • Paid sick leave (provided in accordance with applicable law)
  • Employee assistance program (EAP)
  • Educational opportunities / Tuition reimbursement
  • Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
  • For Employees Based in Washington:
Highgate logo

Highgate

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

Founded in 1988
New York, New York, USA
3.9K employees (59 in marketing)

Marketing Team

Marketing Team Size
59 (2% of company)
Median Career Experience
18 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
$8M
Series C, 1 years ago

Funding History

  • Oct 2023
    Series Unknown • $8M
  • Oct 2022
    Series Unknown • $12M
  • Apr 2022
    Series A • $16M

Traffic Signals

Monthly Visitors
30K
Traffic Source Mix
Search
43.7%
Direct
46.2%
Referral
6.9%
Social
1.5%
Paid
1.3%

Headcount Trend

Current headcount: ~3.9K

Recent News

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Field Marketing Manager

Highgate · Orlando, FL · Unknown