Responsibilities

• Shape BFL's event calendar end-to-end: tier the opportunities, decide where we show up, and run the full events lifecycle: booths, demos, speaker slots, exec briefings, side events, follow up and more
• Design event experiences that demonstrate the models, not just talk about them; working with Creative Technologists and FDEs on interactive demos and installations
• Build the pre/post event machine: target lists for Sales, meeting orchestration on-site, pipeline attribution afterward. Every event has a number attached to measure impact (MQL’s)
• Run BFL-hosted formats: customer dinners, launch events, and executive roundtables in key markets, plus side events at major moments (GTC, research oriented, etc.)
• Own the co-marketing motion with our distribution and cloud partners; joint announcements, launch-day amplification, case studies, shared event presence
• Coordinate partner marketing calendars around BFL launches so every major release lands with multiplied reach
• Build repeatable co-marketing playbooks per partner tier, and negotiate marketing commitments into partnership conversations alongside the Partnerships team
• Pitch decks
• Solution marketing
• Co-own the activation calendar with our social marketing team so events, partner moments, and social land together

Requirements

• 3–6 years in field/event marketing, partner marketing, or integrated campaigns at a B2B tech company
• You've run events end-to-end (from a 10-person exec dinner to a major conference presence) and can show the pipeline they produced
• You've done co-marketing with large partners
• You understand enterprise marketing: how buying committees work, what an exec briefing needs to accomplish, why attribution matters
• 80%+ execution. You can build the run-of-show, brief the booth staff, etc.
• Strong visual taste: our outputs are judged visually, and so are our activations
• Comfortable with ambiguity, tight timelines, and launch weeks where everything happens at once

Preferred

• Experience marketing generative AI, creative tooling, or developer-facing infrastructure
• Existing relationships in the creative AI community
• Experience working with cloud or platform partners on joint GTM
• You've built an event or campaign that people in the industry still reference
• Time spent working in the US, or in a role with significant US market ownership