Field Marketing Manager

Kennesaw, GA (On-site)

$50K/yr – $95K/yrMid Level3+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the door-to-door canvassing program, leading recruitment, training, scheduling, and performance management to drive appointment-setting and lead generation; oversee field operations, collaboration with Outside Sales, and compliance, while coaching a high-performing team and maintaining strong customer-first standards.

  • Lead recruitment, training, and onboarding of canvassers
  • Drive performance metrics and pipeline flow into Outside Sales

Job Description

Responsibilities

  • Recruit, interview, and onboard door-to-door canvassing employees for the appointment-setting team.
  • Train canvassers on scripts, homeowner engagement, compliance, and appointment-setting best practices.
  • Manage daily canvassing operations, including scheduling, neighborhood assignments, and performance oversight.
  • Motivate and coach canvassing staff to meet appointment and lead generation goals.
  • Track performance metrics (appointments set, conversions, attendance, productivity) and report to the Director of Business Integration.
  • Collaborate with Outside Sales to ensure canvassing appointments flow seamlessly into the sales pipeline.
  • Maintain team accountability through ride-alongs, performance reviews, and incentive programs.
  • Support canvassing staff with marketing collateral, scripts, and localized homeowner outreach strategies.
  • Ensure canvassing efforts reflect Fortress Roofing’s professionalism, values, and customer-first approach.
  • Oversee compliance with local solicitation regulations and company policies.

Requirements

  • 3+ years of experience in door-to-door canvassing management, field marketing, or sales team leadership (roofing, solar, pest control, or home services experience a plus)
  • Proven ability to hire, train, and manage high-performing canvassing teams.
  • Strong leadership and motivational skills, with a hands-on approach to coaching employees.
  • Excellent communication and organizational abilities.
  • Familiarity with CRM systems to track appointments and campaign effectiveness.
  • Self-motivated, goal-oriented, and comfortable managing a team in the field.
  • Valid driver’s license and reliable transportation required.
  • Must be able to work until sunset (the actual quitting time is based on the season).
  • Must be able to work Saturday's 9am -2pm when needed.

Benefits

  • Health insurance
  • Paid time off

Marketing Team

Marketing Roles Posted (Last 30 Days)
1