Field Marketing Manager

Chicago, IL (Hybrid)

$94K/yr – $126K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own field marketing for a NA region, turning cross-team programs into measurable pipeline and customer adoption through events, digital campaigns, and partner-led activities.

  • Regional Field Marketing Ownership: Define and execute a data-driven, programmatic plan that aligns with corporate programs and supports lead gen and pipeline acceleration.
  • Cross-Functional Execution: Partner with sales, SDRs, and marketing to scale regional events, tradeshows, virtual sessions, and digital campaigns.
  • Cadence and Insights: Track KPIs, share leadership-ready updates, and adjust strategy based on data and stakeholder feedback.

Job Description

Responsibilities
  • Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption.
  • Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns.
  • Track and analyze key performance metrics to evaluate the success of field marketing activities.
  • Provide regular updates and insights to leadership, and use data to inform strategic adjustments.
  • Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc.
  • Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
  • Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned.
  • Any other tasks that may be assigned to help the company meet its goals.

FloQast

FloQast, an Accounting Transformation Platform created by accountants for accountants, enables organizations to automate a variety of accounting operations. Trusted by more than 3,000 global accounting teams – including Twilio, Los Angeles Lakers, Zoom, and Snowflake – FloQast enhances the way accounting teams work, enabling customers to automate close management, account reconciliations, accounting operations, and compliance activities. With FloQast, teams can utilize the latest advancements in AI technology to manage aspects of the close, reduce their compliance burden, stay audit-ready, and improve accuracy, visibility, and collaboration overall. FloQast is consistently rated #1 across all user review sites. Learn more at FloQast.com.

Founded in 2013
Los Angeles, California, USA
830 employees (59 in marketing)